The competition is violent in travel industry. Trip advisor is in travel business. They have various reviews in their website. It has vast data of different hotels all over the world. The reviews come from everywhere and are preserved in their system for traveling persons. In fact, it is necessary to weigh the pros and cons of the reviews. The official and unofficial content writing about hotels shall not affect a particular website. Factually, no hotel will publish negative review on their website and that is why perhaps travel advisor does the factual representation.
People do write against the site intending to affect the business. The travel advisor's legitimacy not reduced by adverse comments from notorious people's reviews. The viewers for the website run into millions. However, trip advisor is special and perfect popular travel source. They voice all positive and negative views of people. It is the finest online booking website and very dependable. Reading different reviews evaluation of truth becomes difficult.
I have seen reviews of people who are too happy with trip advisors and their facilitation. They go to the extent of advising you about the places to visit and restaurants to eat. However, there are many positive and negative reviews about the website. Not all is always true. Ask your friends who had availed the help of trip advisor and settle on for yourself. Trip advisor is merely service provider. The accomplishment of the service provider has drawn much business organization against it. If the mega informer ridiculed and maligned this way, where will people who travel frequently look into.
I guess the travel advisor is becoming a sufferer of its success. It is a huge organization. Many websites are looking to defame the travel advisor website. Rules, not framed to prevent malicious reviews on any site. Selection of reviews is done at trip advisor website. Nevertheless, fake reviews slip into the website.
It has of late adopted imposing disclaimers when it realizes the review is suspicious. People are of the opinion that trip advisor is the best and reliable traveling website in the internet.