Is Video Marketing A Good Seo Technique?

One SEO technique that has come to the fore is video marketing

. Many optimization experts who have been around for quite some time wonder though if this is an avenue that is worth exploring. After all if traditional means of link building still work, why would you shift to a new one?

Before we can determine if videos are good for optimizing web properties or not, there is a need to define this form of marketing first. It should be pretty obvious what it entails. All you need to do to market an idea, product or service is to create visual presentations of it and upload these online both in sharing sites and in website properties.

The raw definition hardly points out how visual units can be considered part of SEO techniques. The actual optimization value of these shared presentations draws itself from similar strategies employed in article marketing. Just like articles, video units can carry keyword tags and, in some cases, can be associated to websites that video makers or optimization experts own.

Does this mean that visual elements are all really just the same as articles? The answer is, no. Although they can be used in much the same way, texts differ from visual components in the appeal factor. Herein resides the value of videos. This is also what makes marketing with them a good method to employ.

You'll understand how valuable this SEO technique is if you consider the nature of many internet users. Unless you are catering to pure academics, the average person would probably find it too much of a chore to read lengthy text explanations. Reading can be stressful even for people who aren't inherently lazy. Visual units take care of this problem by getting rid of the need to read. All visitors to your channel need to do is to sit back, relax and watch you in action.

That's not all there is to this strategy. Communicating through spoken words and actions also help build rapport, trust and good impressions. When you stand in front of a camera and talk in person to your potential customers, you are given the chance to tell them that you have a great personality and that you are a true authority. Nothing beats SEO techniques that permit people to create enduring and accurate identities for themselves.

In summary, videos are good strategies to use for optimization because they wield a triple edge. You get the same linking value from them as you would from articles but they offer added value. You attract robots to your content, generate traffic because of this and then get to keep the traffic that comes in glued to your content, idea or proposition. If you want to take advantage of these benefits, you should start making your own homemade audio-visual materials now.

Clearly, videos add so much more value to search engine optimization. In a way, it expands the traditional definition of an SEO technique to encompass what happens after traffic enters web properties after a successful link campaign. Because of audio-visual elements, there is now more to optimization than just creating links.

by: Jimmy Cox

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