Is Your Marketing Making Results?
Periodically, you should evaluate how you promote your business and decide if you want to make any improvements
. Here is a set of queries to ask about your attempts and help you determine if your advertising is effective.
Social Media
Is your social media increasing your internet reach? Have you added fans to your business Facebook page this current year? Have you kept posting frequently? Are your clients and fans answering your posts and joining conversation with you? Do they share the info you post because it is interesting, entertaining or educational? Social networking works better when it is a regular activity and creates conversation. Avoid using it to trade yourself; utilize it to build relationships with clients.
On line Marketing
Are your online marketing dollars making a Return on Investment (ROI)? If you have Pay Per Click, or PPC, advertising, are the clicks resulting in sales? Do you track that? A non-performing PPC promotion can be due to ineffective ad copy, insufficient funding of the marketing, or a very poor or missing landing page. Do you know which one of these needs to be enhanced? PPC is one of the simplest promoting tools to track and using Google Analytics and also AdWords to do that is free of charge. If you are buying from local media outlets, be sure they are offering you weekly reviews on your own clicks as well as the CTR - click-through rate.
Traditional Media
Do you utilize traditional advertising? How do you measure the efficiency of print advertisements, radio, TV, billboards, etc.? They are measurable but acquiring the sales representative tell you how many individuals might have viewed your advertisement is not the same as people coming in the door and the telephone ringing. Make sure you are having steps when making your advertisements to enable for monitoring. Utilize a separate phone number simply for print ads, or add a marketing code on a radio commercial. Combine your traditional advertising with your internet marketing to improve your advertising performance.
The Right Way To Improve Your Enterprise Through Marketing
When I talk to business owners about how they can boost their business, I usually find that they focus on winning new customers.
I then explain which they currently have within their business enterprise the raw material to quickly and comparatively easily grow their income and that raw material is in fact their present clients
So why do I focus on existing clients?
Because you have already completed the hard work with them. You have already persuaded them that you're the best dealer for them. You have been trading with them for quite a while so you can be reassured that they know you, like you and believe in you.
This simply means that you have a relationship with your clients and of course business is all about connections.
Given this situation isn't it likely that they'll purchase more stuff from you if your extra products fulfill a need that they have and fix a problem for them?
Whereas with new clients, everybody knows how difficult it is getting that first profit.
How would you maximize the value of your existing customers?
Obviously what you want to do would be to start selling products to your present customers that they don't currently buy from you.
So what you should do is identify what needs they have that you could fulfill.
The easiest method to do this would be to create a spreadsheet with all your products listed on one axis and your clients on the other axis.
Then put a tick in the cells to indicate which items they currently purchase from you. Now utilizing your knowledge of your clients, put a cross in the cells of the products that you believe they may need to have.
You have now created the most powerful business building tool your company will ever possess. You have a list of prospects positively disposed towards you and you have a listing of products which they probably need.
In a lot of ways the process now isn't a sales process, it's almost a customer service issue. You owe it to your clients to make them aware of the range of products and services you supply that they might benefit from.
by: Javier Snover
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