The structure of your site must be aimed at helping the search engines find all the relevant content as easily and as quickly as possible
. When we talk about your site architecture we are talking about how well your site manages the search engines visits. The deeper you delve into your site the higher the risk of losing your readers attention. So it stands to reason that if you minimise the number of steps it takes to get to each piece of relevant content the better. This article outlines the simple principles involved in flattening your site architecture to increase page rank and maximise the benefits of internal linking.