Is a Fancy Name Enough to Keep Brown Diamonds Popular?

Is a Fancy Name Enough to Keep Brown Diamonds Popular

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Brown and shades of brown have become a hot color for a range of things from interior decorating to clothes and even diamonds. To see for yourself how popular they have become just pay attention to what the celebrities are wearing, as they are always setting the trends. Many stars have been seen wearing brown diamond rings, necklaces or earrings at premiers or other big events.

These earthy colored gems have become a hot item, but they weren't always this popular. At one time they were considered unacceptable for jewelry because they were seen as low color. Their color was not intense enough to be considered a fancy colored diamond, but there was too much color for them to be considered as a valuable white diamond. Many of them were set aside to use for industrial purposes instead. But with the help of good marketers mixed with the natural beauty of these gems they are now becoming increasingly popular as the centerpiece or an accent piece in jewelry.

So many of these brown and yellow diamonds are mined from the Argyle Diamond Mine in Australia that they have devised their own color grading scale for these colored gems. The scale goes from C1 - C7, light champagne to cognac. Some see this as a marketing ploy as this scale is not recognized by the well-respected Gemological Institute of America (GIA). Their scale goes from D, which is colorless, to Z, which is a less valuable slightly colored diamond.

The well known jeweler Le Vian coined the term chocolate diamonds to make their brown gems more appealing. It seems to have been a smart and successful move as the term has become more popular, and so have these diamonds.

Is the popularity of champagne, honey, cinnamon, cognac and chocolate diamonds just a fad? Whether or not the demand for these appealing named gems that don't quite fit into the GIA scale will last is yet to be seen. They are still diamonds so they have the same qualities including sparkle and durability. And if you have seen them in person it is hard to deny their natural beauty. Only time will tell.

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