Is it Better to Use a Pre Made Email Template or Create Your Own?

Is it Better to Use a Pre Made Email Template or Create Your Own

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An email template can make life much easier for someone who has been handed the task of creating the look and feel of an email marketing campaign. Using one is highly recommended but which is the best option: going pre made or creating your own from scratch? It is a tough decision no doubt about it. Both options have their pros and cons, so let's have a closer look to see which might be the better choice for you.

Convenience Factor

If you're looking at simplicity and convenience, using a pre made template is definitely the way to go. In many cases, you are building your design in drag and drop fashion. The template is ready to go. You simply add your logo, slogan, other brand elements, and it's done. Building a template from the ground up can be time consuming and difficult. If you don't possess the necessary skills, it could also be expensive when you have to hire a third-party developer to do the work. With the pre made variety, the developing and complex programming is already finished. It's just a touch up job from here.

Custom Made Uniqueness

What are the chances of you being the only marketer in the world with a specific pre made email template? Very slim. If you found something appealing for whatever reason, chances are, someone else did too. This factor alone can make it very difficult to be truly unique in your presentation. Sure, you've added your stuff, but there is still the background, colors, and other elements that are being used by another marketer. When you take the do-it-yourself route, uniqueness is not an issue. At least it shouldn't be. A home grown email template can be as unique as you or your developer make it. Ideally, it should reflect your brand identity in the ways a pre made version can't.

Variety Comes Into Play

The one thing about pre made email templates that make them a solid option over creating your own is that there are some many to choose from. Some are free. Some require a fee. All are widely available. You also have semi-customizable versions that allow for deeper branding than the norm. There is certainly no shortage, and this is a factor that sort of takes the unique issue out of the picture. Unless you blatantly copy someone else's design, you shouldn't have too many people, if any, questioning the authenticity of your template.

Conclusion

So which way should you go? The simple answer - there is no wrong choice. If you need to get your campaign out as soon as possible or simply do not have a developer in-house, pre made is the best option. If want a look and feel you can truly call your own, then you probably need to create your own template. When it comes to pre made vs. do-it-yourself, it is ultimately a decision that should be based on your specific needs.

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