It All Starts With SEO
With the addition of universal search (video, images
, blogs, etc.), social search (Facebook, Twitter, etc.), geo-targeting (local search), and mobile search tools, web users have more options than ever before for finding exactly what they are looking for online, regardless of the channel they are using.And somewhere out on the web, your business is just waiting to be discovered by consumers looking for the
types of products and services that you provide.
So, how can your business be found?
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Online visibility today depends on having an optimized presence across multiple online channels; and that begins with SEO.
Website Optimization
Your website is the most obvious choice for optimization, and getting to the top of the search results is critical to your online visibility. If your business doesn't show up on the
first (or sometimes second) page of search results, there's a good chance that searchers won't bother looking any further which makes your business basically invisible. How important is a top ranking in the search engines? According to recent research, websites that are listed in the top five positions of the search results are more likely to be clicked on by a factor of 10!
Dominating the Results Pages
But today, there are ways to expand your company's online presence even further in the search results. For instance, if you have optimized your website, chances are that with some time and continued work your site can rank in the top 10 results. That's great, of course, but imagine if in addition to your website's listing, there were also results on the first page from your Facebook page, your Twitter profile, your YouTube videos, your Google Place Page, and your blog. In this example, the search results page would contain not just one listing for your business, but could occupy a total of six entries on the results page all for your business which would naturally help push the listings of your competitors further down in the rankings onto page two or three (or lower!).
An optimized online presence across a variety of channels is an effective way to generate multiple listings for your business in the search results, giving you extra visibility not only in each individual channel, but could also lead to dominating an entire page of search results!
A Multi-Channel Strategy
SEO today involves more than just your website; it also involves other online resources like social networking sites, blogs, relevant industry sites and directories, news outlets, and any other channels where your business can be showcased online. If you're not taking advantage of a multi-channel strategy, you are missing an opportunity to improve your online visibility and increase the number of times your business shows up on a search results page.
It All Begins With SEO
Whether consumers are searching with a traditional search engine like Google, a social platform like Facebook, or a mobile search tool, all of your web assets should be optimized with the right keyword phrases, accurate geo-targeting information, and consistent company-specific information so that your business can be found regardless of the channel being used. Since consumers already use a variety of channels to look for information online, you need to make sure your business can be found everywhere they are looking. And today, that means having an optimized presence across multiple channels, which of course begins with SEO.
It All Starts With SEO
By: Lauren Hobson