It Is Worth Making An Effort For Sales Success

Talented teams who receive regular sales training

, as Sales Managers know, can consistently deliver sales results. But in sales, is talent the only factor in sales success? The results of a survey that looked at the sales success factors is described below.

A number of investigations into the reasons for success or failure for people in selling have been conducted. As a rule, these investigations ask questions about factors like motivation, understanding of the sales role, closeness to the company, the amount of sales training received or the quality of the sales manager's leadership. Until now, no one has answered the closely associated question as to whether the salesperson who works harder than his or her colleagues is also more successful. An American survey looked at 380 salespeople selling durable consumer goods.The survey addressed five sales success factors:

Competitiveness. The successful salesperson gets much satisfaction when competing with others and desires to win.

Self motivation. A successful sales person works completely independently and has the ability to constantly motivate himself afresh.

The conflicts of a career in sales. Having doubts about your career at some point in your life is only human. For the sales person it is a question of how moral it is to convince or persuade the customer to buy the product or service.

The conflict of roles. Almost every sales person has daily negative experiences. A high conflict in roles results in less clients being visited so that fewer negative experiences happen.

The hard work put in by the sales person. Positive and negative factors work together and influence each other. Competitiveness and self motivations correlate or influence each other by 65%, the conflicts of a career in sales and conflict of roles, by 51%. Thus, both the desirable and undesirable factors usually occur together.

The initial conclusion from the survey was that sales people who were motivated and competitive had fewer problems. In the study there was a clear negative correlation between competitiveness / self motivation and the conflicts of a career in sales (-22% and '29%). This means that salespeople who are motivated and get satisfaction from competition have less problems in their careers.

The ability of a sales person to motivate themselves influences whether they put in more effort than their team members. Ultimately, the sales persons success is influenced by two things. Success factor number one is the effort the salesperson makes (62%), success factor number two is their competitiveness (15%). It is facinating to see that there is no direct correlation between a sales person's success and their level of satisfaction. Where a sales person is not subject to too many problems of conflicting roles and is making an effort they tend to be happier in their careers.

Based on the above we can make two suggestions for managers:

1. When interviewing new sales people, you should focus specifically on how competitive they are. People with a "fighting mentality" will be more successful.

2. Be firm about the way your team works. For example, set targets on the number of client visits per month, monitor how they handle objections etc. Sales people who put effort into doing the right things to generate sales will be more successful.

There is a very simple truth in selling, this is that "nothing will come of nothing"!" Sales people and Sales Managers who really put themselves out will assuredly achieve success. As the Sales Manager you can provide sales training to enhance your sales peoples selling skills and then manage your people so that they put these techniques into practice.

by: Richard Stone

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