It's All About the Customer

If you have heard the saying "the customer is always right" you are among thousands

, if not millions of people who have also heard this phrase. While this may or may not be the case, the customer does have a lot of say and influence in how a company or business performs and its current and potential success. Today, more and more business owners are paying more attention to what their customers say and feel.

Business owners know that their customers are the key to their success. If there are no customers there is no business. Keeping the customers happy keeps the customers returning for future business transactions, which is good for both the customer and business owner. Many business owners authorize customer surveys to be distributed either electronically through email or through the postal service.

Customer satisfaction surveys give the business owner a good idea of what the customer thinks about the services and products. These surveys allow the business owner to ask specific questions about the customer's most recent experience, a particular product, and the freedom to provide any additional comments that he or she may want to share. This survey system is incredibly useful in keeping a business on target with what its client base is interested in and wants.

What a customer thinks of a particular product or service is vital information to a business. Knowing what the clientele is thinking allows a business owner to get the upper hand on competitors and to provide customers with what they want. The happier the customer is, the happier the business is, so to speak.

Businesses that actively seek out the opinions and thoughts of their customers usually attain loyalty from those customers and clients. Loyalty to a particular brand or business is essential to success. With this loyalty comes free marketing in the form of word of mouth advertising. In most cases, satisfied customers will tell their family and friends about a great new product or a great service provided by a particular business. During these discussions, the customer's friends and family will consider the item or service then check it out for him or herself later. Word of mouth advertising gives the business more credibility than simple paid advertising.

Any business owner that wants to ensure success for his or her company is wise to consider the thoughts of the customer-base. Listening to the customers' thoughts, needs, wants, and ideas can help improve business dramatically and thus ensure customer loyalty. New customers help businesses grow, however returning loyal customers make all the difference. It is easy to get a customer for the first time, however it is much more difficult to get the customers to return if they are not satisfied.

It's All About the Customer

By: Jake J Saab

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