It's All About the Customer when you Start a Dollar Store

It's All About the Customer when you Start a Dollar Store

The power of the customer is often underestimated. Many who start a dollar store simply do not realize their sale levels come from that one source. Shoppers must be totally pleased with all aspects of their business. If not, those shoppers will become customers of other business. In fact, depending on the circumstances customers may even decide it is worth spending a little extra just to take their business elsewhere. Your well-run dollar store on the other hand, is perfectly positioned to become their store of choice.

Bringing shoppers into your business time after time requires planning and effort. It starts with a great location and ends with outstanding customer service. In this article I present some of the keys to becoming recognized as the place your shoppers wish to take their business. Done correctly your shoppers will not only spend more time and money in your store, they will also tell others about it.

Customer wants and needs

The marketplace has evolved over the past years. Instead of achieving dollar store business success by adding any filler product you can locate, those who start a dollar store must now carefully consider the merchandise carried in their store. That merchandise must include all of the foundational products your shoppers must have on a routine basis. These basic items must always be readily available for purchase whenever your customers stop-by to buy them.

Warm, inviting environment

Avoid wild colors in your paint choices. Focus instead on establishing a look that entices your shoppers to stay and shop longer. Make sure there is adequate lighting and that all burned out lights are replaced instantly. Floors must be clean and free from all trip or fall hazards. Soft, easy listening music in the background further establishes the right mood. Make sure all areas on the sales floor are clean, clutter-free and always keep everything in it the proper location at all times.

Respond to changing taste

Whether it is the hours of operation, the types of merchandise carried, or anything else, your dollar store business must stay closely aligned to your shoppers and the marketplace. It is not unusual for merchandise that is selling like hotcakes to almost instantly fall out of favor with shoppers. Not only can this mean stacks of unsold merchandise sitting for weeks or even months, but it also means you don't have the latest hot selling items to replace those lost sales.

To your success when you start a dollar store!

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