Its All About Style, Fashion And Attitude

Have you ever peeped into a mans closet? You will no longer find identical pair of trousers

, shirts, jeans or ties of similar colors, style and sizes. Men want to look dapper and now they are unstoppable, as a host of brands catering to premium and super premium segments have started making their way into the Menswear market in India. Thanks to the sudden gush of disposable incomes, men are changing their outlook towards buying the trendiest garb (formal and Informal) and are experiencing a great brand consciousness. With these developments, the menswear industry is experiencing a market shift from tailor-made to ready to wear brands. Online shopping websites are also playing a significant role in making menswear affordable and promoting good brands.

Big guns in global exposure are responsible for the steep growth one sees in this market. Also the boom in high-end labels and tie-ups with renowned brands on e-commerce sites are further helpful in creating brand visibility in the online shopping space. According to a report by Technopack, the size of the menswear market is 72,000 crores and is growing at 9% per annum. At this rate it is estimated to reach a size of 1.76lakh crores by 2020, opening up opportunities galore in the market.

Each brand operates and caters to different sections of Consumers i.e. Louis Phillip is targeting the status conscious male in the age group of 25-40, someone who feels he is notch above others, in terms of style, fashion and attitude. They are also early adapters of style and fashion. Raymond on the other hand believes their strength lies in retailing and want to be visible at all cities selling only their brand. They too have realized the potential of e-commerce sites and are foraying into this segment also. The brand has top of the mind recall and connect.

Offering qualitative services on a par with industry standards should be every brands strategy. All brands are constantly looking for opportunities to increase their brand presence and there is a thrust to penetrate the market as much as possible. Here lies the opportunity for e-commerce sites to seize the initiative and offer these merchandize at affordable prices. They need to reposition themselves if they have to corner a part of this growing market.

It is not the time to make wrong moves; rather its time for the big guns in the menswear industry to bring in more stylish merchandise at the right price to woo more customers. Online shopping websites can play a huge role in this.

by: JohnSmith

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