Jamaica To Launch Partnership With Americas To Boost Tourism

Jamaica has outlined a series of initiatives to boost visitor numbers as it gets

ready to launch a major new partnership with Latin and Central America.

Tourism Minister, Edmund Bartlett, said that the topic of the multi-nation partnerships and the benefits they would have on the number of travellers taking Jamaica holidays was discussed during the General Assembly of the United Nations World Tourism Organisation (UNWTO), which took place in South Korea last month.

Bartlett said that the Caribbean island would welcome the increase in Latin and Central American tourists choosing holidays to Jamaica as part of their multi-destination breaks each year.

The Tourism Minister said: While I was in South Korea at the UNWTO General Assembly, we developed a joint communiqu regarding multi-destination marketing and airlift arrangements between Jamaica, Columbia and Mexico, and very soon a similar agreement will be signed with Cuba, Panama and the Dominican Republic to ensure that all six countries are inter-connected, with Jamaica being the hub for most if not all the airlines involved in moving tourists.

Speaking about the opening of Cuba as a new destination for American travellers, Bartlett added: When Cuba opens, that country will be part of that competition and they will be located somewhere down the order in terms of destinations trying to take business away from Jamaica. Jamaicas reputation as the finest and most attractive destination in the Caribbean and the full fledge entrance of our neighbour will be seen as part of the diversification of the industry.

The strategic approach Destination Jamaica has successfully deployed in recent years has ensured the tourism product is continually being renewed and therefore able to maintain a competitive edge.

Prime Minister Andrew Holness made a speech at the JHTA 50th Anniversary Banquet last week and commented on the new 15,825 new rooms that were scheduled to open in Jamaica hotels in 2013.

Holness also talked about the islands newest attractions; which are expected to entice travellers to book Jamaica holidays, including Rapid River Adventures, Club Mobay and Club Kingston, Dolphin Cove Negril, Chukka Caribbean Adventures in Falmouth, and Galeon Captain Hook Jamaica.

Jamaica triumphed at the World Travel Awards Caribbean & the Americas Gala Ceremony held last month in Montego Bay. As well as winning the coveted title of Caribbeans Leading Destination for the sixth year in a row, the island was honoured as the Caribbeans Leading Cruise Destination after the new cruise terminal in Falmouth opened earlier this year. The island also earned the title of Caribbeans Leading Tourist Board.

by: Jose Gundin

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