James Allen Jewelry Review - No Holding Back

Established in 1998 for the sole purpose of selling high quality diamonds for low prices online

, James Allen Jewelry has become an industry leader with nation-wide name recognition in the online jewelry business.

At the outset, James Allen Jewelry aimed to make a name for itself by offering the biggest bang for the buck. They were able to do this by forgoing the traditional jewelry store front, thereby eliminating all of the overhead costs that would have gone with it. This immediately increased the profit margins on each item they sold. However, even though they would have been making more money off each individual sale, they would be little different than any other online jeweler as far as their prices were concerned. So James Allen Jewelry dropped their prices to a level where their profit margin is similar to that of a physical store, but due to the lower-than-retail prices, their sales were much higher overall. This is, of course, an example of striving to give their customers the very highest quality of experience in terms of price vs. value.

James Allen certainly has the greatest amount of experience when dealing with engagement and wedding rings. With a database comprised of tens of thousands of diamonds, you are sure to find the perfect one for that "special someone." Sorted by carat, clarity, color, and cut, each diamond is certified and comes with a 30-day money-back guarantee. Although, since over ten thousand of the diamonds are accompanied with actual pictures of the stones, it is unlikely that a person would need to make use of the return policy.

James Allen Jewelry also allows the customer to pick the type of precious metal for their ring, as well as the ring style, and whether or not it should include additional stones. After receiving their customized ring, customers can send them back to the jeweler for periodic cleanings and adjustments, free of charge!

Through the years, James Allen Jewelry has branched out into other types of jewelry as well. They now offer all kinds of rings, necklaces, bracelets, pendants, and earrings. And while they are certainly most well known for their diamonds, their selection of other precious and semi-precious gemstones is hard to match. In addition, they now offer a few select lines of designer jewelry, for those who simply must have the latest in fashion trends.

All in all, a customer in search of a great value for any piece of jewelry would be greatly remiss to not check out James Allen Jewelry before making any purchasing decisions.

James Allen Jewelry Review - No Holding Back

By: Mike jeweler

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