Japan Caused Huge Loss Of Home Appliance Giant, "reflections Of Beauty" - Loss Of Home

Editor's Note

Editor's Note

Japan

Home Appliances

Giant 2008 performance has been "annihilated." According to media reports, 2008, Hitachi, Panasonic,

Sony

, Toshiba, Fujitsu, NEC and

Sharp

Total after-tax net loss is expected to reach 22.3 billion U.S. dollars. In the end of October 2008, this seven electronics manufacturing giant reported earnings are expected. Expected profit from the huge loss to confirm only two or three months apart, which makes Chinese companies shudder.

The face of crisis, "Internal Strength deep seasoned" veteran of Japanese home appliance giants have "broken wrist and self-help": coaching change,

Layoffs

, Close factories, business restructuring. It is active in rural areas, "enclosure movement", has a huge domestic market but also bring household electrical appliance enterprises in China which has inspired him?

Latest issue of the U.S. group, "America's newspaper" which made a deep analysis, especially for lead set to rise to

Shunde

Common reflection household electrical appliance enterprises.

Bill on corporate losses

During the Spring Festival, the major media have erupted Hitachi, Panasonic, Sony and other Japanese consumer electronics giant Department of the news group loss.

Sony: Pre-losing 150 billion yen, lay off 16,000, shutting down some overseas factories.

Panasonic: Pre-losing 380 billion yen, 1.5 million people worldwide layoffs, closing 27 plants.

Hitachi: Pre-losing 700 billion yen, out of non-profit industry, plant closings, restructuring, reduction of 200 billion yuan in fixed costs by 2010.

Toshiba: Pre-losing 280 billion yen.

Sharp: Pre-losing 10 billion yen.

NEC: Pre-losing 290 billion yen.

High-cost, high-premium, high value-added model has long been supporting the growth of Japanese electronics companies, but the continuation of the core competitiveness is becoming extremely difficult. Although the loss of the culprit is a global financial crisis, but what happened to the Japanese giants are also meant to rely on the existing models won the hugely successful Japanese brands have to admit that the model has been "blind alley"?

Panasonic, Sony and other Japanese giants over the years has been a series of domestic appliances business study and research of the benchmark. Equally affected by economic crisis, as their currencies appreciate, also home appliance manufacturing country and why no domestic household electrical appliance enterprises such huge losses in Japanese?

The face of massive losses, the Japanese consumer electronics giant responded quickly: top replacement, cut staff, close plants, related business restructuring, new market layout strike out. Japan's home appliance giant, this series is its response to decades of market experience accumulated in the "warm magic weapon" or the quite upset and confused? Lack of experience in the financial crisis on China's household electrical appliance enterprises which inspiration?

Cold current, Sony, Panasonic, Hitachi and other Japanese electronics companies all sights Department of fundamentals good market in China, as development opportunities, one after another to strengthen the input and layout of the Chinese market. China's home appliance market, the future will once again whip up local brands and Japanese brands of the reign of terror?

Japanese enterprises overseas staff on crisis, "once the market recovers they will be the first to benefit"

Beauty Xinhua Group Representative in Japan, Luo Yan said: "The Japanese consumer electronics giant's business around the world, their market share of total sales are usually only 10 to 15%, mainly by the rise in export costs and market downturn, the global sales of lower operating costs makes the significant increase in loss is inevitable. But the economic crisis did not shake the market position of the Japanese home appliance companies, many of its electrical products, including the world's various markets, including Europe and the United States have maintained ago Three's market share once the market recovers, they will be the first to benefit from the enterprise.

by:gaga

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