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Japanese Consumers Daily Use Tablet Pc About 80 Minutes

According to foreign media reports, Japan recently released the home market usage

report of smart phones, computers and media Tablet PC in Japan in 2011. Currently the longest in use is still the desktop computer, and smart phones are still higher than the Tablet PC.

As to the average daily usage time of the users have a variety of information products smart phones are100 minutes, media tablets are 80 minutes. The desktop and notebook PCs were 160 minutes and 140 minutes. The analyst analyzed that most of the smart phones are used on the way to work, school and other fragmentary travel time, while the computer is used for processing the file at home or shopping purposes, resulting in the above results.

In addition, the users who answered they will compare the smart phones with the computer before deciding to buy" are only 0.8%, showing the current computer prices in Japan have even lowered similar to the price of smart phones. The consumers still did not regard these two products as competing or mutually substitutable products. The analyst said that although the consumers regard the smart phone as a mobile computer and that the smart phone is the computer's competitor. But when they buy, they did not take the two as comparison, which can prove that the use purpose of the both products did not overlap in the domestic market.

In terms of the necessity of a variety of information products and demand issues, the results showed the need for the computer is 96%, multimedia tablet is 11%.The multimedia tablet PC is now a product cross between laptops and smart phones. The positioning is not as clear as other products.


Finally, the average consumers still care the most the processor speed of the computer. Even though the computing performance of the computer CPU has been far beyond the previous products, but consumers are still seeking faster CPU. Because the current computer products still can not make people feel satisfied with the speed of processing when used for a long time and, thus, the users have high-speed CPU needs and expectations.

In August, PC shipments in Japan were 852000 units, an increase of 7.3 percent over last year. The shipments of desk computers are 254,000 units, down 3.4%. The shipments of notebooks are 598,000 units, an increase of 12.6%. The proportion of notebook computers was 70.2%. The consumers still did not regard these two products as competing or mutually substitutable products.

by: Amanda Xia
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Japanese Consumers Daily Use Tablet Pc About 80 Minutes Anaheim