Japanese cosmetics group "Four rising star" high-profile strikes - Cosmetics, Japanese Cosmetics - Beauty Salon Industry

Japanese cosmetics group "Four rising star" high-profile strikes - Cosmetics

, Japanese Cosmetics - Beauty Salon Industry

"No make-up is equivalent to not wash your face, this is a polite person." "Make-up virtually all their lives become." "Their makeup is very delicate." ... ... To hear these allegations, The first response in your mind is definitely Japanese. For Japanese women Cosmetic Obsession with the degree of culture in Japan make up the atmosphere, created the "cosmetic powers", the Asian neighbors, the importance of Chinese market is self-evident, in China R & D, launched specifically for Chinese women's brand, which is also Japan Cosmetic Group has been a "unique offerings stunt." Shiseido SHISEIDO, KANEBO Kanebo, KOSE Kose, POLA cosmetics known as the Japanese "big four rising star", which has the longest history of over a hundred years the Group's family of brands of cosmetics in China this year, unusually large movement, influence is more directly affected to the forefront of fashion cosmetics Chengdu.

Brand articles Japanese cosmetics group "Four rising star" competition

Whether SHISEIDO, KANEBO, KOSE or POLA, after entering the Chinese market is facing the most important things are how to better integrate into the Chinese domestic market, while including SHISEIDO, KANEBO, including Japanese cosmetics group coincidentally have the choice R & D in China by, and dedicated to the development for the Chinese women's brand. SHISEIDO owned AUPRES, KANEBO's the AQUA, KOSE the AVENIR are developed specifically for Chinese women's products. Analysis of Japanese cosmetics group competition, the brand side of the argument is undoubtedly the best evidence.

Olympic year brand strategy SHISEIDO Group issued this year, the first move, AUPRES products starting this year a comprehensive update, the new product is SUPREMEAUPRES settled in Chengdu Wangfujing, SHISEIDO brand also change voice; KANEBO Group of high-end skin care brand Impress, high-end cosmetics brands LUNASOL income last year in Chengdu Isetan, AQUA counters open container faster, drug and cosmetic brand freeplus onto the New ... ... and with the POLA will be in Chengdu in July this year to open cabinets, Japanese cosmetics group, "the four artistes who" really be called a gathering Rong.

NEWAUPRES debut in Chengdu, the Shiseido Liyuan Cosmetics Co., Ltd. General Manager Toshiyuki Asai told reporters: "This year is Olympic year, China began to more women into the global arena, aesthetic sense has been greatly improved. Can said that we Chinese women in order to better meet the needs of the aesthetic consciousness raising, so products made at this time, the adjustment strategy, launched a brand update. "The Olympic year as an opportunity to not only SHISEIDO an absolute nothing, Kanebo Cosmetics (China) Co., Ltd. Vice Chairman, General Manager of the history of Yuan Chien-kuang said: "We look forward to in 2008 to 2010, three years into the top ten department stores, drug stores sold the top three. to 2010, we plan to counter the image of department stores from the present 300 to 500, drug and cosmetic counters from the current 300 to 1000. "

Brand to promote faster

AUPRES debut a new product after its high-function beauty brands SUPREMEAUPRES Then out again in Chengdu, the first cabinet, said to open the second cabinet of the process has been accelerating. The KANEBO owned Impress, LUNASOL, AQUA and freeplus several series of new products one after another in April debut in the market. But in 2010, Kanebo's goal is to establish high-end brand image in China, established products, "high-end feel." To occupy the same high-end market still KOSE and POLA. It is reported that, KOSE's top brands CosmeDecorte (Daike) will enter the domestic market this year. Whether quality or price, CosmeDecorte absolutely can be considered "extravagance" full. The POLA in the following Beijing, Shanghai and other cities appear, the product also push and counter to the southwest city of Chengdu, is also keeping up the pace of advance speed.

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