Jazzing Up Trade Show Displays: Inexpensive to Elaborate

Jazzing Up Trade Show Displays: Inexpensive to Elaborate

If you work the trade show circuit as part of your marketing plan or if it is your primary outlet, you'll want to take a yearly evaluation of your trade show displays, from the structure to the materials or promo items you hand out. Here are some ideas to get you started, from the simple and inexpensive to the elaborate and costly:

Trade Show Exhibits: Let's start with the big guns. Take a scrutinizing look at the actual display you use. Is it a simple pop-up or an innovative truss? Either way, just make sure it's functional and in good working order. First, if it needs sprucing every time you set it up or if you spend your "off" time repairing, it may be well worth the investment to purchase a new one. Second, consider your industry. If you are promoting anything technical or trendy, you'll want to make a statement by having a more advanced setup. Shop trade show displays online. What you spend may be easily made up in time saved or in attracting a newer, fresher audience.

Display Features and Accessories: Check out your lighting. Is it good or is it time to upgrade or check out better options? How about your presentation? Whether you do a video or a live show, if it's been a year or more it may be time to beef it upkeep it fresh to stay on the cutting edge of your industry. Lastly, take some time to think about how customers approach your booth. Do you just have stacks of materials or brochures? Is there anything interactive you can add? Really, if you haven't evaluated your entire setup with the perspective of your customer in mind, you may be missing out. And there is so much available as far as brochure holders, displays, and moreand all can be snatched at some pretty affordable prices if you're willing to do the research.

Marketing Materials: What is your customer walking away with? Did they get a brochure or an engraved pen? Did they register for your mailing list? Did they drop their name in a bowl for a giveaway? Make sure that every visitor that even pauses at your booth leaves a little bit behind and perhaps takes a little bit with them. That's a great way to stay connected.

All of these considerations must factor in your budget, your industry, your target audience, and your business's reliance on the trade show market. Regardless, evaluating all features of your trade show displays can help make sure you put your best foot forward every time.

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