Jeans Fashion Marketing - Smart Shopping For Jeans!

Originally intended for work, they became popular among teenagers starting in the 1950s

. Historic brands include Levi's, Jordache, and Wrangler. Today jeans are a very popular form of casual dress around the world and come in many styles and colors, with the "blue jeans" particularly identified with the American culture, especially the American Old West

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The earliest known precursor to jeans is the Indian export of a thick cotton cloth, in the 16th century, known as dungaree. Dyed in indigo, it was sold near the Dongarii Fort near Bombay. Sailors cut it to suit them.[1]

Jeans fabric was made in Chieri, a town near Turin (Italy), already in 1600s. It was sold through the harbour of Genoa, that was the capital of an independent republic, and a naval power. The first were made for the Genoese Navy because it required all-purpose pants for its sailors that could be worn wet or dry, and whose legs could easily be rolled up to wear while swabbing the deck. These jeans would be laundered by dragging them in large mesh nets behind the ship, and the sea water would bleach them white. According to many people the jeans name comes from blue de Genes, i.e. blue of Genoa.

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The raw material was coming from the city of Nmes (France) de Nmes i.e. denimIn the 1850s Levi Strauss, a German dry goods merchant living in San Francisco, was selling blue jeans under the "Levi's" name to the mining communities of California. One of Strauss's customers was Jacob Davis, a tailor who frequently purchased bolts of cloth from the Levi Strauss & Co wholesale house. After one of Davis's customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they both go into business together. After Strauss accepted Davis's offer, on May 20, 1873, the two men received patent _139,921, a patent for an "Improvement in Fastening Pocket-Openings," from the United States Patent and Trademark Office.

Jeans Fashion Marketing - Smart Shopping For Jeans!

By: Justin Brown

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