Jeff Usner Shares Strategies On Bidding

Strategies on Bidding

Strategies on Bidding

I want to talk about a particular strategy on bidding in pay per click or pay per view. There are some specific things I have learned over the years that can help you get immediate traffic and make as much profit as you can. This advice will be specific, short and to the point. It has saved me tens of thousands to hundreds of thousands of dollars.

The first thing I like to do is to bid high because then I can get the traffic immediately. In the beginning, you are probably on a very tight budget but if you get too conservative in your bids then you are not going to get any traffic and it's not going to work.

So I bid high, get the traffic and see if it converts into sales. I need to find out real quick if it's going to work or not. Here I am not looking for profitability yet. It's more of a test to see if that traffic converts. After the bid, if I can break even or I have just a little bit of a loss, this means that I am close to getting a winner.

Another key point is to make sure you have a maximum cost per day. Don't forget to set your max cost per day when you bid. There was one time some years ago when my PPC cost me 1,300 dollars before 9 in the morning. I had submitted the keywords day before and it wasn't approved right away. I forgot to put a max per day so unfortunately I lost a lot of money.

My advice is to bid high but put a max per day. How much should the max be? If I am trying to generate a lead and I have a lead cost of $10, then I can put my max per day at $20. If there's nothing really happening at $20 a day, then I might go to $30.

In other words, when setting a daily budget do it a little bit over, like two or three times as much as your lead cost, to see if the traffic converts.

These two things - bidding high and setting your max cost per day are key strategies that can really help you find out quickly if a campaign is going to work or not.

by: JeffUsner

POST COMMENT

Strategies to Burn Calories Executing Regular Day-to-day Workouts Miit : Overall Planning And Prevention Strategies For Emerging Industry Overcapacity New Facts How To Get Her In The Mood - Naughty Strategies To Make Her Want You Seven Success Strategies: Part 3: Taking The Right Actions Asset Planning Strategies The Most Important Characteristic of Winning Trading Strategies Revealed Intraday Trading Strategies Formulae - Day Trading With The Camarilla Equation All Diagnostic Coding Strategies under One Roof Farmville Strategy - 2 Quick Fire Strategies to Leveling Fast in Farmville All Diagnostic Coding Strategies Under One Roof Job Interview Strategies For Introverts Best Interview Strategies Questions Strategies for Reading Comprehension