Jewellery Display Stands

Jewellery is designed to be worn

Jewellery is designed to be worn. That puts it in a very specific league, when it comes to display: like clothes, jewellery needs to be seen as it would be worn, otherwise people wont buy it. Which is why choosing the right jewellery display stands is of paramount importance to any business selling necklaces, earrings, rings and brooches.

Some types of jewellery require more obviously humanoid display than others: jewellery display stands for necklaces, for example, work best when they allow the necklace to be worn as though placed around a human neck, while jewellery display stands for rings tend to emphasise the stones and settings rather than the way rings look on a hand. Up to a point, thats an arbitrary distinction theres no real reason why jewellery display stands for necklaces should work better looking like a human neck, while jewellery display stands for rings are more likely to be trays. Except, presumably, that the sight of what looks like a severed hand, displaying rings in a shop window, is generally supposed to be a bit creepy; and the vision of a neck-like structure displaying a necklace to its best advantage, isnt.

The above examples illustrate perfectly why the right selection of jewellery display stands is so crucial. A fake hand showing off rings doesnt just look a little scary: it also restricts the number of rings that can be displayed in any location. Showing rings in trays or on mounted backing allows a jeweller to show as much of his or her range as possible: so traditional tray and wall-mounted jewellery display stands are, by default, best for rings. Jewellery display stands that work for necklaces, on the other hand, need to show the customer what the piece is going to look like on them.

Often, thats because necklaces are more obviously costume (in the sense that they are worn for display, rather than that they are cheap) jewellery. A necklace, when worn, is a big piece of persons outfit so jewellery display stands showing them off are far more likely to be successful if they give patrons an idea of what the item is going to look like when they put it on.

Imagine buying a dress or posh top without having seen it on a dummy. Just as clothes are far more likely to be purchased if they have been displayed, necklaces too experience a better sell rate when theyve been shown on the right jewellery display stands. Its simple retail mathematics. Show products in their best light, and people will buy them.

by: GPX Group Ltd

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