Jewelry Brand – Pandora The History & Current Situation of

Founded by Denmark jewelry craftsman Per Enevoldsen in 1979

, brand Pandora swept all over the world from then on. Matters that Impel Smudge to He said, "I never expect Pandora can have influential today. How to Spice Up pandora sale One reason is that we are always too concerned about the new product design and product quality, but the success quietly arrived."pandora Boots Before Valentine's Day

Since 1982, the couple often imported jewelry from Thailand for retail, after a long time wholesale business activities. When they have tried lots of ways of management and producing, the sales volume increased in a stable step. Therefore, in 1987, the couple decided to establish their own accessories producing factory in Thailand. In 1989, Per Enevoldsen established a small factory in Bangkok and hired ten workers to work for him, therefore, he decided to produce the products that designed by him in Thailand. In 1999, he designed and patented Pandora charm bracelet available in the Danish market and soon became popular throughout Europe.

The bracelet has a buckle system through which the wearer can adjust by himself.The bracelet wears comfortable and is a manifestation of individuality. Consumers accept Pandora's idea rapidly, and with the requirements of the foreign markets, Pandora develops more and more fast. Today, there are more than 18 countries have the sales of Pandora jewelry in the world. Because of the great demand for a large number of sales of Pandora jewelry, it has become a world-famous brand.

Since 25 years ago, the Pandora was a small company that only has two persons, but today it has became a group company, with the head office in Copenhagen that the company has a service team including 100 people, and more than 1000 workers in Thailand's factory.

Apart from the unbelievale growth, Pandora is also facing the development bottleneck and tremendous difficulty. Axcel, the largest private common stock fund in Denmark, acquired 60% of the shares of Pandora Denmark. Per and Winnie Enevoldsen, the founder of Pandora, still hold shares, and Per continue to manage the production in Thailand.

Per Enevoldsen is currently residing in Bangkok, and manages the two factories which employed more than 1600 workers. As one part of Pandora Holdings A / S, plant in Bangkok have also been acquired and will be expanded, which will break the bottleneck caused by rising demand. Axcel, founded in 1994, is a capital investment partnership, which aims to bring the resources and stability for the company to help them implement the development strategy.

The company invests currently in fifteen companies of different areas. Axcel's investments include the famous Danish porcelain brand, Royal Copenhagen. The company has managed more than one billion funds. This acquisition of Pandora Holdings A / S is a part representation of the international brand management strategy.

Jewelry Brand Pandora The History & Current Situation of

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