Jian Wang 2: States United States Jointly Launched Lianbang Home User Market

October 20, Golden held a news conference to announce and

States United States , Reached Lianbang Strategy Partnership to jointly carry out the "Jian Wang 2," the second phase of the nationwide home user market: country of beauty and Lianbang software, will be the major terminal stores across the country, while "Jian Wang 2" theme, held a week-long campaign , Kingsoft will be in the country the United States, the major terminal Lianbang delivery reached a total of 1 million copies of the "Jian Wang 2" product package. Jinshan joint channel in the two giants China and Lianbang behind the United States led to the entire industry network

Game Home digital entertainment trends in some new thinking.

Covers digital entertainment industry to digital technology to the people "making fun" of the various areas: audio-visual enjoyment of music,

DVD , VCD, interactive television; emphasis experience

Computer Network game; succession of new entertainment products developed

MP3 , Digital Camera , E Microscope And so on. Digital entertainment, as a new entertainment culture, as people adjust their fun new ways, and to develop a huge consumers of digital entertainment.

Online games : From the edge into

Public View After 5 years of development, China's online games industry, size and industry environment greatly improved. With the rapid development of the industry, "fatigue system" and related industrial policies have been put forward for the public online games gradually attracted the attention of the media environment has become more rational. According to iResearch (iResearch) "2004 China Online Game Research Report" data, in 2001, the Chinese online game market size of only 370 million yuan, in 2003, the market has reached 2.55 billion yuan. In 2004, the market was 3.91 billion, an increase of more than 46% in 2003. By 2007, China's online game industry market will reach 8.89 billion yuan. Online games, with its highly interactive, continuous charging a good profit model has become a new force in the mainstream of the Internet economy, and is widespread public recognition.

In this context, the cooperation of the United States Jinshan and national success. Game manufacturers to the public

Appliance Retail Giant, is reflected edge online games from home entertainment into public view, to become the mainstream of the most unique family entertainment. According to a survey report of China Telecom, China reached 33.68 million broadband households, higher than the 12 million broadband Internet cafes and home broadband users are to a greater increase in growth rate, which means that the basis of home broadband applications Internet cafes have been fully exceeded. Home digital entertainment show strong growth momentum. Jinshan "Jian Wang 2", will be turned to the United States and the huge public terminal

Sell , Together with electrical appliances and other consumer packaged goods, in every household.

Jinshan: Internet Cafe + Family "Jian Wang 2" open beta just started, Golden State will also join forces beauty and Lianbang, showing its "Internet cafes + family" online game to promote distribution of digital entertainment strategy. On the one hand, forces are still strong traditional IT channels, Internet terminal market is still the focus of contention. Promotional efforts on Internet cafes, Jinshan still invested heavily to strengthen and Lianbang, Junnet selling traditional IT giants of cooperation and on-line the "game promoters" system; the same time, Jinshan increase "family" launch, expand and States United States

McDonald's Public terminals such as the depth of cooperation, strengthening the "public" infiltration.

For the great Integrate The traditional IT channel resources, "Jian Wang 2" in the beta before, business has held a number of channels

Meeting And to increase the 2,3-level channels to control the city, the country hundreds of city level

Dealers Become Jinshan "Jian Wang 2" partner. The partnership, Lianbang software major terminal in the country store as "Jian Wang 2" promotional efforts. Earlier, in Jinshan Gang released "Jian Wang 2" has just announced the beta breaking 200,000 occasion, Jinshan now

Card The total generation of Junnet has 39 million worth of buildings in cities

LED Advertisement All for the promotion of "Jian Wang 2", but also to all the people in the mass marketing Jinshan kindled a flame.

2004, Kingsoft launched the "remake" the time, and announced the launch of "gaming family oriented" strategy. This, the National US-cooperation, "Jian Wang 2" is still used

TV ads And other mass marketing approach to product promotion. Jinshan President and Chief

CEO

Lei Jun said that China is irresistible trend of online gaming family.

Jian Wang 2: States United States Jointly Launched Lianbang Home User Market

By: tianli

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