Jiang Su Huayang Brothers Caught In The Separation Of Enterprise System Dilemma

Mention of solar water heater industry pioneer

, people would first think of Wong Ming. In fact, as early as 1995, Huang Ming before entering the solar industry in 1991, Yangzhou in Jiangsu, to Huang, the Huangyong Wei Huang, led by four brothers have produced China's first batch of glass vacuum tube solar water heaters.

That year, Jiang Su Huayang Solar Energy from a textile mill town on the basis of collective enterprises, withdraw into the solar energy field. However, Hua Yang past 20 years not only fails to grasp the industry's most cutting-edge business opportunities in San Lok, who was the sun beyond the rain. The same time, because the four brothers parted ways, will be a "strong, bullish outlook," industry dominant, split into scattered in Jiangsu, Hubei, and Shaanxi to the small companies. Facing the future development of capital, talent, market planning and other aspects of the test.

Hua Yang production of solar water heaters, from Huang Tsinghua background boss Huang years. At that time, as Tsinghua students, Huang learned from his alma mater, the invention of the vacuum coating, Professor Yin Zhiqiang glass, and solar water heaters produced news, and Li Dian Town, Yangzhou Hanjiang any responsible person, a textile mill youngest Huangyong Wei Huang in consultation with , decided to produce solar water heaters. Then ranks the fourth and Five Huang Yongli Huang and Huang Yongding has also joined.

After 10 years, Hua Yang is the rapid development of solar energy in the domestic market, the golden age of full expansion. Has been engaged in business management and marketing of Huang Yongwei to the general manager, while Huang is responsible for product technology in R & D, Huang Yongli Huang Yongding and business development also play an important role.

Once, Hua Yang became a synonym for solar water heaters, "the sky the sun, the earth-hua Yang," the advertising slogan popular. In the national market, China has become and Tsinghua sun Yang, Huang Ming became leader in the solar industry. More critical, with the solar water heater of this product enjoys popular support, market demand, directly promoted the space to enlarge the size and strength of China Yang Enterprises rapid promotion, once retaining its position as the industry top three.

Brothers split standoff

However, did not last long. Is in the development of solar energy breakthrough period in China Yang, climbing sales in the market the occasion, but suffered from distribution and institutional business interests Hua Yang brothers-induced separation of wave drag, market stagnation, the staff lose morale poor internal mechanisms.

Informed sources, mainly around 2000, with Jiang Su Huayang Solar's bigger and stronger, Yangzhou government also encourages enterprises to go global development. Subsequently, Yang worked in China Shaanxi and Hubei to build the company. In the year 2002, the Chinese Young brothers as companies become bigger and stronger after the distribution of benefits as well as their collective nature of the cause of the responsibilities and rights is unclear, uneven distribution of the problem, Huang Yongnian, Huang Yongli, Huang Yongding were Congjiang Suhua Yang leave.

The brothers split the reasons, informed sources, mainly brothers started off on the powers and responsibilities not clear positioning, as the business bigger and stronger, the direct result of brothers and direction of future trend for enterprise had their differences, who want to have the final say, who also said not.

Currently, you have a boss Huang Yangzhou Sainz in technology companies, primarily engaged in supporting and building solar water heaters and heating products engineering. The fourth eldest Huang Yongli is owned Shaanxi and Jiangsu Huayang Solar Energy Co., colorful Technology Co., Ltd., in addition to the production of solar water heaters, also cooperated with the United States Simpson, ground source heat pump and air source heat pumps and other products. Five yellow Yongding then hold the Solar Co., Ltd. in Hubei Chinese Yang.

Institutional dilemma of green wealth

More complicated is that, at present, whether it is of Jiangsu, or Hubei, Shaanxi, companies, foreign sales of solar water heaters are known as a "Chinese Yang" brand appears. But the various production processes, product standards, staffing is not uniform. And several companies are independent operating room, once an enterprise product quality accidents will occur on the development of other Chinese Yang impact.

Institute director Professor Li Dejun the Chinese market that is the case of China Yang enterprise system-induced stagnation, the market environment than the external pressure brought to the enterprise, is more difficult to solve. Currently, Hua Yang has been sorted out through the method of separating the enterprise system, this means to ignore the concerns of the market will inevitably lead to its decline in the market.

Jiang Su Huayang Brothers Caught In The Separation Of Enterprise System Dilemma

By: xxyxy

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