Jiangxi Health Care Products Sales Channel Issues "heavy"
Currently, the medical Jiangxi Health Products Advertising market
, many problems do exist, but all publicity is necessarily corresponding to product sales. Press through survey found that health care product sales Jiangxi links There are four main sales model that pharmacy sales, store sales, television direct marketing and sales of affiliated hospitals to set up specialist clinics.
Sales in these areas, many of the market, "Trader", are still under the cloth to the consumer again, "Ecstasy" matrix method, one purpose is to let consumers "voluntary" took out his pocket to buy their products.
Cooperation in marketing channels "model"
For medical Health Products The advertisements, consumers can often be seen in the newspaper or television screen below the bottom row of play is a big name and address of pharmacies, and there are from all over the pharmacy sector, so that consumers first sight First of all think these products are good products, psychologically, there exists an orientation: If it is not good, how would there be so many pharmacies in operation? !
Fact, these pharmacies are carefully chosen products distributor "partners." According to insiders, to advertise these products before, we have pick up the drugstore as his partner, "they usually counter sales agency and the establishment of two forms." The industry, said, "so-called consignment sales price is to 10% -15%, the ones who enjoy pharmacies, set up to provide a pharmacy counter is a business area, sales by the dealers themselves, dealers paid monthly 800 - counter charges ranging from 1,000 yuan. "
, Of course, not all pharmacies are using the same sales forms, leaning near the hospital, lots good pharmacies, distributors into even bigger relative, such as Nanchang, such as the Elephant Pharmacy on the main road the road " Huang Qingren stack head office ", Bayi Road, the" Changhong pharmacy "and" three entrance hall pharmacy "," love drug stores "were all dealers favor the" depth of cooperation partners. " As for the other relatively small flow of less pharmacy, pharmacy distributor or will require cash purchase, the reason is simple: "I am advertising to publicize your drugstore, will boost the sales of pharmacy." Lot is a good value, this Many pharmacies is to expand efforts to find a good location, "terminal" one reason.
Pharmacies are the main end product sales channel for products sold is good or bad will depend on sales "skills", then "Product Purchasing Guide", "full-time doctors," the advertisement on the same time in the pharmacy, "beautifully "the.
A pharmacy, according to senior sources Nanchang, stationed in pharmacies "products Purchasing Guide", "full-time doctors" by dealer specified arrangements, especially the "full-time doctor" status, if at a certain age, has a certain affinity and medical knowledge on the "posts" in the column, if the "Fudge" a high level of consumer on whether or not its a "practitioner" license, sat on line pharmacies selling. In addition, dealers in addition to payment of "product Purchasing Guide", "full-time doctors," the basic monthly wage, but also committed to a course of its marketing of products, as well as the corresponding proportion of the commission. This leads into the pharmacy after the consumer could not help "Product Purchasing Guide", "full-time doctors" positive, enthusiastic, "lobbying", the reason behind, so that disadvantage fooled after buying the main circumstances.
Reporter learned from the Jiangxi Provincial Health Department, at present, Jiangxi pharmacies "full-time doctor" or "visits at the doctor" must only be engaged in Chinese medicine project, and "visits at the doctor" has strict restrictions on the qualifications of practitioners to achieve qualifications that engaged in more than 5 years of clinical work, "Zuo Tang," the pharmacy must have at least 50 square meters separate Traditional Chinese medicine Pieces of business areas, business Traditional Chinese medicine Pieces shall not be less than 400 species of visits at the Hospital to open Chinese Herbal Medicine can not Xukai Cheng medicine, western medicine, health products.
For stores, television direct marketing and the affiliated hospitals in the form of specialist out-patient sales and marketing, and basic methods of pharmacy sales of similar, but different sales locations, but the fundamental purpose of dealers or the accumulation of popularity through advertising and selling products .
Jiangxi Health Care Products Sales Channel Issues "heavy"
By: tianli
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