Johnson Pr Crisis: Keep The Market, Not To Keep Trust - Johnson & Johnson, Johnson Pr Crisis -

3 24, Johnson over the media published in national advertising

, announced by the national Johnson & Johnson Baby Products Food Drug Administration and the State Administration of Quality Supervision Inspection, in keeping with China-related quality and safety standards?? Although the results of other official bodies before the test results contrary, at least so frightened of Johnson & Johnson captured the most important straw , to the raging waves of the crisis came to a cross the river reed.

Official test results can be the ultimate proof of non-toxic products? Before enumerating Sanlu Mengniu Etc. Food Safety Events, we found that the authority is given even in the face of official explanation, many consumers are still hard to believe that its authority?? Hidden rules in China, many of the market environment, we know that a piece of paper does not explain all the real announcement.

From brand reputation perspective, Johnson is unfortunate: first, the "3.15" before and after this sensitive time to be broke with baby bath products Formaldehyde And other toxic substances, a ripple, the crisis followed the wind blowing. Second, China's food safety incidents in an endless stream consumers on product quality high alert for the moment, Johnson & Johnson's dyed "poisonous", there is no doubt become a rotation even if the target of public criticism.

From marketing point of view, Johnson seems to be lucky: In addition to Shanghai, the country most of the malls do not take the initiative to support removing the product, market collapse does not appear a thousand miles of the situation.

Should be said that Johnson's public relations response to the crisis very quickly, the crisis broke out, Johnson could lead to escalation of the crisis immediately from the market collapse of the two main channels begin?? One product to major national media clarifications issued by fax, to prevent media continue to follow-up reports. On the other hand, sent to the supermarkets that quality inspection departments, non-toxic, do as much as possible to save the efforts of consumer confidence.

In preventing the spread of the crisis, Johnson & Johnson to do a perfect. However, consumer communication, Johnson & Johnson is nothing worth mentioning?? In the product is broke toxic, the truth is not clear when Johnson & Johnson products, marketing is still being carried out; in the consumer product quality and doubts, the Johnson & Johnson a paper notice to all hope Returns consumers desire to burst.

And Dumex "Like a blue streak," advertising, Johnson & Johnson's foreign "drug-free" announcement, the surface is to enhance consumer confidence, the unspoken rules is a trick to avoid responsibility for Council?? Since the government quality inspection departments to identify non-toxic products, then Strong gifted with no burden of any liability arising therefrom, even if the official identification of consumers report a high degree of mistrust, only their consequences, consumer confidence and corporate responsibility, two yards do.

In the past, Johnson has been a respected business, because in the past, it has to a sense of responsibility for the interests of consumers to consider the much-vaunted?? In 1982, the Chicago area was a result of taking Johnson & Johnson "Tylenol" Capsule and died of cyanide poisoning, Johnson & Johnson is a nationwide initiative to immediately withdraw all the "Tylenol" Capsule, worth nearly 100 million U.S. dollars. While the market suffered heavy losses, but won the popular success of its sincerity, to the consumer interests in the crisis management strategy so that Johnson was to win over consumers, lost the market to gradually recover.

Crisis in the incident, Johnson & Johnson's strategy is just the opposite?? Quick measures to keep the crisis in public relations market, but not hanging on consumer confidence. With a renowned forum, entitled "Johnson's nearly half-old daughter of my disfigurement," the post, quickly received wide attention, QQ group "to protect against Johnson & Johnson Family" is also growing. Public condemnation of the escalating online crusade Johnson with a spontaneous alliance, it seems we feel another crisis may be invisible stealth?? When it broke out, broke out in what way, will break out, we do not know. But Great Britain without breaking the market to tell us the truth: to win people's hearts than to win the market. Johnson

crisis turmoil will really put out, we will wait and see.

(Landscape of the new, HC Net special experts. Enterprise risk management experts, best-selling book "Chinese enterprise crisis management," a book on. )

POST COMMENT

After The Economic Crisis, The Chinese Beer Market Opportunities And Challenges - Beer, Jason Hicks' Second Chance Romance Ebook Review - Is It A Scam? Turkish Property Market Increasingly Transparent How Has The Dnc Affected Telemarketing Affiliate Marketing Guide – Beginning Steps 6 Top and Pivotal Rudiments That Move the Forex Market Improve The Impact And Moneymaking Results Of Your Articles Marketing Strategy Build Relevant Website Traffic With Articles Marketing Byd: 2009 To Achieve A Net Profit Of 3.8 Billion, Up 2.7 Times Year On Year Is Expected To Win Affiliate Article Marketing - 3 Key Benefits That Can Work For You Five Simple Blunders Article Marketers Make Hythiam, Inc. (OTCBB: HYTM) $18M (MarketCap) +23.81% Ringtone Market: ringtone is now growing fast