Join The Seo Bandwagon
What is SEO? It is Search Engine Optimization that refers to the collection of techniques
and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft).
SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better).
SEO is not purchasing the number #1 sponsored link through Google Adwords and proclaiming that you have a #1 ranking on Google. Purchasing paid placements on search engines is a type of Search Engine Marketing (SEM), and is not covered here.
SEO is not ranking #1 for your company's name. If you're reading this, you probably already know that ranking for popular terms is near impossible, but specific terms, such as a company name, is a freebie.
The search engines usually are smart enough to award you that rank by default (unless you are being penalized).If a website is currently ranked #10 on Google for the search phrase, "how to make egg rolls," but wants to rise to #1, this websites needs to consider SEO.
Because search engines have become more and more popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO use. Before you can start optimizing your site for the search engines, you must first know which terms you want to target.
A good start would be to choose 3 or 4 keywords you would like your website to rank well for. With these keywords in your mind you can then set a goal to rank in the top 10 results on Google for each of them (we refer to Google because if you can rank well there, you'll rank well on the other search engines).
These keywords can be either broad or specific, but you'll want to study our list of pros and cons of each before choosing. A broad keyword is one that many people search for, because they may only have a vague idea of what they're looking for. Broad keywords tend to be very short and aren't very specific (e.g. "shoes" or "sports").
These keywords are difficult to rank #1 for because so many other websites might have an article or two that mention shoes. However, if you can rank well for a broad keyword, you will be receiving a great deal of traffic.
A specific keyword is something that contains many adjectives or words that make the search very targeted. The people doing these types of searches know exactly what they want (e.g. "used black high heel shoes").
These keywords are much less competitive and are easier to rank for on search engines. The downside is that they receive a great deal less volume of searches per month. In terms of traffic, you will need to have several #1 rankings for specific keywords to equal one #1 ranking broad keyword.
These are the words that are specific to only your company. They are one of the most easiest ways to get traffic. However, some companies will release a new product, with a unique name, and then forget to optimize for that keyword on their website. Their SEO savvy competitors can then pick up the slack and take over the top rankings for these terms.
If you have a popular brand or product, make sure that you have optimized for these freebie keywords. Keyword research tools are 2 parts voodoo magic and 1 part hard statistic. This is partly due to Google not releasing actual numbers and partly due to overeager SEO Tool developers trying to sell their products.
Because there is such a sizable uncertainty in all keyword research tools, it is best to use as many different sources as you can. Even with multiple sources, you should only take the information you gather as a recommendation, rather than a fact.
To put the optimizing tactics that we teach to good use, it is recommended that you try to target no more than 2 or 3 keyword phrases per page. A common mistake by many SEO beginners is to stuff 500 different keywords on one page and wait for the #1 rankings to roll in.
That might have worked a long time ago, but the algorithms that search engines use these days are much more sophisticated and are not tricked by this. That's why it's best to start small, and be concise with the keywords that you choose.
New sites in particular will find it nearly impossible to rank well for many keyword phrases upon first starting out.
by: Jack Landry
Free Keyword Research - How To Target Traffic On The Cheap The Perfect Domain Name: The Importance For Seo Benefits How To Find Keywords That Result in Traffic Looking For The Best SEO Firm Ever? Are You Another Victim? – SEO Firestorm SEO Firestorm – SEO Does Not Have To Be This Painful Organic SEO Vs. PPC Stop The SEO Masacre - SEO Firestorm Why Do I Need A SEO Specialist? SEO Tools For Keyword Research Locating Ideal SEO Consulting Specialists The Importance of On-Page SEO and its effect on SERP Identifying the Right Keywords!