June 2010 Analysis of China's cell phone market, 3G's Attention Increased

June 2010 Analysis of China's cell phone market

, 3G's Attention Increased

June mobile phone market, the most popular product is the Apple iPhone4. Its parallel product prices are up to 20 000, but still can't cover up the enthusiasm of the people's attention. With the Apple iPhone4' popularity soaring, China Unicom launched multiple brands of variety thousand yuan 3G smart phone, which started the 3 G popular event.

The ZDC, Internet Consumer Research Center, released the user attention report according to the statistics on China cell phone users concerned about the situation of market in June; the following are the major elements:

Brand concern: In June the brand concern is with structural stability, except the ranking Exchange of Apple and BlackBerry users, other brands are kept unchanged-Wholesale cell phones.

Product focus: Nokia C5, N8 user' attention and ranking are increasing, Lenovo Music Phone is just listing for a month, is on the popular list now;

segment: 3G cell phone users attention is climbing again, once again to rise to various types of mobile phones, increase the largest cell phone type;

Case Study: OPPO' new force and user attention continued to rise.

June 2010 China's cell phone market, the overall user concern is stable. The brand concern about the pattern of Nokia was 47.5% of the users concerned about the degree to significantly lead other brands. Samsung users attention, 10.6%, the highest runner-up, but compared with Nokia, there is a huge gap. HTC has 6.4% of the users concerned, which is beyond Sony Ericsson and broke into the top three.

Sony Ericsson, Motorola is 5.7%, 4.3% respectively, with he concern about the proportion of is fourth, fifth. Five brands were 74.5% of the interest accumulated ratio,wuich decreased by 0.3% compared to the previous month.

June 23, China Unicom launched a thousand-yuan fertile 3G smartphone, the first terminals are by Nokia, Sony Ericsson, K-touch, ZTE, Huawei 5 product component manufacturers. In the June 26, China Telecom open the Tianyi Fair 3G Internet phone with Samsung, Cool, Huawei, ZTE, Hisense, etc. more than 10 companies achieve all-round cooperation. China's largest carrier China Mobile is also a beachhead 3G, according to the media sources, China Mobile also will soon launch a awarded 1,000 yuan and 500 yuan TD smartphones feature phones around the TD. Three operators are actively promoting low-cost 3G terminals round, ZDC estimates that Chinese 3G industry will be rapidly increase in the channel in the second year half.

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