Jury Still Out on dELIA's (NASDAQ:DLIA)

By Janice Meehan

By Janice Meehan

dELIA'S, Inc. (NASDAQ:DLIA), a retail supplier of Teenage and Jr. apparel, along with Alloy Apparel, advanced on mixed reviews today. Up +22.65 on volume of 559,823 compared to average volume of 105,198.

dELIA*S operates 109 mall based stores while Alloy sell though catalogs and the internet. They specialize in outerwear, roomwear, dresses, shoes and accessories. Founded in 1997, their earnings have trended downward in the last three quarters but in line or better than other retail stores.

In an August Statement, Walter Killough, Chief Executive Officer, commented, "Sales trends in both our retail and direct businesses remained negative during the second quarter. Trends improved with our new Back-To-School floorset in July, but were still negative as traffic remained inconsistent. In August we began to see traction in our Back-To-School business, with comparable store sales trends turning positive in districts that have early Back-To-School peaks. We are cautiously optimistic that these improved trends will continue through the remainder of the Back-To-School period and result in increased sales levels in both channels."

Analysts opinions remain mixed but buy trends have shown unexpected improvement so far in September. This might be one to keep your eye on but so far the jury's still out!

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Jury Still Out on dELIA's (NASDAQ:DLIA)

By: Ronald Russo

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