KPN Market Research Report

KPN, in the third year of its "Back to Growth" strategy

, has increased its focus on cutting costs and increasing customer value. While its operations are located in highly competitive mature markets, KPN's multi-branding strategy, which targets specific demographics, is serving it well.

Table Of Contents :

Executive summary

In a nutshell

Ovum view

Focus on value creation and cost reductions to deliver growth

SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

External conditions

Competitive environment

The Netherlands wireline services

The Netherlands wireless services

Mobile International

Strategy analysis

Shift in strategic focus

Branding strategy

The Netherlands

Overview

Consumer

Driving bundled services

Next generation fixed broadband

Wireless services

Business

Aiming to become a fully fledged ICT provider

Mobile International

Overview

E-Plus (Germany)

BASE (Belgium)

Rest of World

Company information

Structure

The Netherlands

Mobile International

Financial highlights

Growth and profitability

Segment analysis

List of Tables

Table 1: Group financials

Table 2: Segment breakdown of external revenues and operating margins

List of Figures

Figure 1: KPN's corporate structure 2010

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KPN Market Research Report

By: Visionshopsters

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