Katie Melua tour with the Vauxhall Ampera

Katie Melua tour with the Vauxhall Ampera

As discussed a few months ago Katie Melua has become Vauxhall's brand ambassador helping promote the Vauxhall brand over Europe. The first stint of this begins during her European concert tour on the 9th March 2011. Her tour is then scheduled to hit the UK in April and run till May, starting in Sheffield (22nd April 2011), including concerts in Cardiff (1st May), London (5th May) and Glasgow (9th May).

Part of the partnership between the car firm and the singer, Vauxhall Maidstone is now offering the song "Walk Lightly on the World" as a free download for Katie Melua fans. Vauxhall's Ampera will be accompanying the singer on her tour to drum up some publicity before its launch in the early part of 2012.

Concert goers can look forward to an exciting pre-concert experience, as they will be able to see the real world electric vehicle up close at the venues. Vauxhall also has a number of surprises in store; including a free unique DVD and the possibility to download pictures of both Katie and the Ampera through Bluetooth.Concert goers can look forward to an exciting pre-concert experience, as they will be able to see the real world electric vehicle up close at the venues. Vauxhall also has a number of surprises in store; including a free unique DVD and the possibility to download pictures of both Katie and the Ampera through Bluetooth.

Peter Hope, Vauxhall's Marketing Director, said "We are thrilled to be working with Katie. Vauxhall is all about being British, forward thinking and energetic, and we think Katie embodies these values perfectly. In addition, we are passionate about consistent environmental awareness and social responsibility; as a subject very close to Katie's heart, it only makes the partnership more fitting."

Katie herself said, "I like the way Vauxhall addresses topics like environmental protection and sustainability and I feel very comfortable with the partnership; it's a great fit. I already had the chance to drive the Ampera, and I was really impressed with it."Katie herself said, "I like the way Vauxhall addresses topics like environmental protection and sustainability and I feel very comfortable with the partnership; it's a great fit. I already had the chance to drive the Ampera, and I was really impressed with it."

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