You've come up with a great trade show booth that's eye-catching and unique enough to draw lots of people
. You have a wonderful exhibit, numerous giveaways and attentive people at the booth to attend to different questions and track orders. The entire thing looks fine from a distance but how do you create loyal customers out of your guests? How do you know for sure who came to your booth and create clients from those strangers?
The answer is simple: make it easy for people to know you and get information from you. That way, you can easily track customers and follow up on their orders. Make good use of signs in your trade show booth to give information about prices, minimum orders, shipping costs, and other basic information. This will save potential clients the trouble of having to ask you when you're dealing with other people. It will also empower them to know more about your products and call you if they're interested.
Keep track of prospects. Know who learned about your products through the trade show and who purchased items to determine the shows return on investment. Don't just collect business cards but make a sincere effort to learn about your visitors so you can satisfy their needs. This will enable you to offer solutions when you call on them after the event.
The next thing to do is to follow up the leads. Don't just call anyone and everyone who gave you information during the trade show event. Classify your leads in order of importance. Use a code so you can differentiate every prospect and know where they came from.
Prepare your script for the call and review the information you got about the visitor at the event. Offer that person a solution based on his or her needs to show that you've been listening to him during the trade show.