Keep Your Website Safe From Panda Updates

The SEO industry has seen various twists and turns in the last year because of the series of Google panda updates

. Some of the strategies have totally failed and some have given good results to the businesses worldwide. The panda updates have severely affected websites containing low quality content, higher ratio of affiliate links over content, content farms etc.

The websites that are hit by panda have seen downfall in their rankings as well as traffic. However, the search analysts believe that Google Panda update is a positive sign for the SEO industry. The businesses are now giving more importance to effective his has resulted in understanding the importance of organic SEO techniques to achieve top rankings. Some of the important factors to keep website safe from dreadful effects of Panda are:

1. Focus on On-Site SEO Activities: The first important step to begin with SEO strategy is to optimize the site with specific keywords. If the website is properly optimized, it multiplies the chances on appearing on top of search engines. Moreover, the off-page SEO techniques also result in obtaining higher traffic, more leads and good return on investment.

2. Excluding Spamming on Link Farms: It is important to obtain links from relevant sites but links obtained from irrelevant sites are considered as spam. So, link building is one of the important factors but taking the right path will only yield results.

3. Black-Hat Techniques: The black-hat SEO techniques may give results in short period of time but ultimately results into site penalization. Therefore, panda updates have made it clear that search engine crawlers will not entertain any such type of technique to improve websites ranking.

4. Increase in demand of SEO specialists: Those businesses who didnt give much attention to effective SEO strategies have observed shift in their rankings on major search engines. They are now taking the services from SEO specialists to improve their position on search engines for enhancing business visibility and output.

If you are also in search of a team of SEO specialists, you shouldnt worry much as there are many SEO companies based at offshore and near-the-shore location to provide quality SEO services at reasonable rates.

By defining your business objectives and goals, a clearly-defined SEO strategy will be prepared that will improve and sustain rankings by adjusting with most of the fluctuations taking place in search engine guidelines. As there is no assurance of further panda updates, it has become important to take SEO services from a reputed company that can help you stay away from being hit by Google Panda.

by: Pravindra Kumar Singh

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