Key Elements Of The Best Landing Pages

When you are building the best landing pages, it is important to give a call to action

. Make me a guarantee as well. This depends on what the niche is. If it's info products, say SEO products you definitely should do something like 100% money back guarantee. Make sure that you're providing a good value quality product that you can stand behind. Don't promote rubbish. If you don't believe in it, then you shouldn't be selling it. You should be confident and comfortable to offer a guarantee. I know my material is good, so everything I stand behind. If you don't like it, that's fine, I'll give you your money back because I know that material is good material.

So you want to make sure you offer something as bold as that to someone. Sometimes you can even be a little bit outrageous to get someone's attention. On my Trading Secrets Revealed site which has my best landing pages, before we updated, I used to have 200% guarantee. It's a digital product and the way I justified it, in hindsight I changed it because I wasn't too sure if I felt comfortable doing it, but I said 200%. You can download the product and I'll refund your money and you can keep the product afterwards because it is a downloadable product. That was my 200% guarantee that they got to keep the product. Most likely they were going to keep it anyway. I also placed a guarantee for my SEO services site.

Just make me a real bold guarantee. This comes from copywriting material and studying Dan Kennedy and all those guys. Some of them get even more outrageous, like if you are going to set up weddings or things like that, in a website landing page put together a fantastic guarantee where you say, we guarantee to give you the best wedding, the best shoot or whatever, you end up delivering them and we'll hand you the DVD at the end and you'll be so happy and overjoyed. If you're not, then we'll refund your money completely.

Sure you'll get one or two people who will ask for the refund, but it will be offset by the increased number of people who will take action based on the reason that they were sitting on the edge and they were tossing up between one or two other websites and you said, if you're not happy, then you can ask for a money back guarantee. Then you've got a page with a hundred different testimonials saying how awesome you are.

The final thing you want to do to come up with the best landing pages is tell them what to do. That is really key as part of your small business internet marketing and it needs to be in all your communication methods. At the end of a video, tell them what to do. Do you want to watch the rest of this video? Head over to.... In an email, at the end of an email, you will always find, here's what to do next, bang, and I'll tell the person what it is that they need to do to take that next action.

by: Jimmy Cox

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