Keys To Conversion - Your Call To Action by:Neil Asher
If you are really out to make money online with information marketing
, no matter what niche, format or packaging you come up with, you need to spend some serious time and thought working on how to get conversions. This is where you ask your prospect to take action in some way.
If you look around at who's doing info marketing, you might notice, when you visit most web sites, that they're all making a huge mistake. They don't have a big bold "Call to Action" when you arrive at the web site.
I am a huge fan of landing pages. I'm kind of known in Internet marketing circles as being one of the first to use a landing page. I got my first one up and running very early, among the original Internet marketers to use it commercially and on a wide scale.
When you visited our web site, you had to enter your name and email address before you could even come inside. This was something of a "secret" at the time. It was actually something that the Internet marketing master Dean Jackson taught me. He invented it, not me. So maybe we should call him the "great grandfather" of the landing page, although I was among those that really spread it far and wide.
There are tens of thousands of people now that have copied our landing page and, in a lot of cases, I mean word for word. They are using this technique all over the Internet now, so you are starting to see it more and more.
But even at that, most web sites still don't DEMAND that you take action! They don't point to the one thing that you need to do. They don't make you do something. And because they don't have a strong Call to Action, because they're not moving readers toward a conversion of some type, they are wasting 60, 80 or almost 100 percent of the value that they could get. Why start an online business if you are not focusing on this?
So what is it that creates action? How do you get conversions for your information products? Well, there are a couple of key pieces. And without going into a long discourse on the science of conversion, I can tell you right now that the Call to Action is one of the biggest pieces.
Suppose you want visitors to opt-in on your web page. You have to tell them, "Enter your name and email address, below. Then press the button that says, "Let Me In." Then you can come in and get all these goodies."
Also, make your Call to Action as specific as you can. You really need to spell it out, and don't leave anything to the reader's imagination. You actually have to tell people, "I want you to take this action, and then here's the result you are gong to get."
So take a good look at your web site now, or the web site of a competitor or a business you like. Where is the Call to Action? If it is not easy to find, chances are that conversion opportunities are being lost in huge numbers. Successful information marketing absolutely requires a strong Call to Action.
About the author
Neil Asher (
http://www.neilasher.com/freestuff.htm) has built five multi-million dollar companies from zero, including one he took to $8 million in sales in under two years. He has created and sold successful franchises in England, Italy, Ireland, Australia and South Africa. Visit his web site for access to 17 FREE videos, 6 FREE books and two hours of audio training, revealing "How To Make BIG Money Selling Information Products On The InternetEven If You Don't Have A Website And You've Never Sold Anything On The Internet Before."
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