Keyword Analysis And Implementation: A Critical Part Of Seo

How important is keyword analysis in SEO? Does it do the process any good

? Is it really a difference maker? What if it were not there? Could the process be effective? These are certain questions raised time and again by readers who do not know SEO that well. Ask those who do it every day for a living. They will tell you the criticality and importance of keyword analysis in an SEO Process.

Whenever users come over the web and start searching for something, they always go to search engines and type in particular keywords. These keywords are the service they look for. Say somebody is searching for tea Kettles and wants to purchase them from nearby. He/she types in the keywords Tea Kettles and presses ENTER. When the key is pressed, all the search results or the links with these keywords start appearing one by one in chronological order.

This order of websites which is displayed by the search engine, is basically an assessment done by the search engines on the websites. The website that has used these keywords well within its content and kept appropriate keyword density with strategic positioning will be the one taking top honors. The rest follow suit accordingly. The fact is, all of these websites displaying on the search results pages have been search engine optimized with these two keywords. The one with the finest form of optimization reaches the top and the order proceeds accordingly.

If the keywords get used excessively, then the website and the content in it get deemed as SPAM. In the words of a web professional, this would be suicide. Spamming your own website will render you paralyzed. Never will you have a chance of resurrecting all the lost ground. Again, using it mildly will never fetch you the results you look forward to achieving. Your website will keep prowling around in that lower rung cadre and stink there for a long time till you again think of giving it SEO Service.

The analysis has to be spot on. You cannot afford any bloopers. Whatever you do has to be very accurate. The density guidelines have been clearly mentioned by the search engines and the variations have been mentioned as per word limit. It varies with the number of words that are put into the write up. Keywords are a very important and critical part of any search engine optimization process. They determine how well the website does and justify its performance on the search rankings. The rankings can only go up when the website content has the right number of keywords and placed rightly. The INVERTED PYRAMID form is followed very religiously by many SEO doers.

Finally, the keywords that exactly get typed into the search bar letter-by-letter have to be shortlisted. These are impact keywords that suddenly bring up the search results. Once they are identified, then search engine optimization becomes very easy. To conclude: the analysis is very important. Miss it and you miss the train.

by: Alfred

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