Keyword Game In the SEO Company New York Operations

Keyword Game In the SEO Company New York Operations

For SEO to be effective and to be long lasting, it is important to use the White Hat methods of doing the SEO. These are called White Hat because these are as per the rules prescribed by the search engines. The search engines have prescribed the rules to make sure that the SEO providers know what set of rules will retain the SEO legality. If the SEO Company New York does not know when they have crossed the line, the chances are that the SEO efforts will be brought to nought by the engines by banning the site.

Despite this clear mention of the rules, some of the SEO New York providers do not hesitate to use the illegal, or the Black Hat methods of SEO Company New York operations. One of these methods is to play with the keyword to achieve higher ranks ignoring the rules of SEO. Some of the common ways of doing this is:

1. Increasing the keyword density: In the normal practice the keyword density hovers around one percent of the written words. For the content of higher word length, the density can be a little lower as well. The increasing density of the keywords may not be liked by the search engines since the latter assumes that the relevance of the content is being held to secondary importance.

2. Placement of the keywords: The SEO Company New York operations are best carried by writing the content in which the keywords are placed or evenly distributed through out content. If there is a tendency to put the keywords unnecessarily in those location which are liked or crawled by the search engines without their being relevant o the context, there is every likelihood of the search engine getting to know the same and punishing you for the same.

3. Stuffing of the keywords: In common language, the keywords stuffing could mean putting the keywords in the text after the content is written with a different motive. In Black Hat SEO operations of the SEO Company New York , the keywords in the page copy and the HTML tags are put in a way which distracts the readability and useability of a given page solely for increasing the page rank of the site.

The stuffing also includes the hiding of the keywords in various ways. The colour of the keywords can be of the same colour as that of the background. Another way of hiding is to use the keywords in the comment tags. The comment tags are not processed but are, nevertheless, read by the search engines.

4. Enriching the content with the keywords: Some of the sites make use of the keywords indiscriminately to get the higher ranks. This is a very risky thing to do since the search engines may black list your site.

It is important for any SEO Company New York to keep away from all types of black hat methods, including the ones which involve playing around with the keywords too much.

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