Keyword Research: Effective Tips to a Successful Keyword Research Campaign

Keyword Research: Effective Tips to a Successful Keyword Research Campaign

Keyword research is one of the fundamentals of search engine optimization. Conducting an SEO campaign without researching the right keywords for you site is the perfect recipe for disaster. Basically, keyword research aims to look for words or phrases that people use when they search for something using the search engines. It also involves the avoidance of keywords that you can't compete with. Here are some tips on how to research for the right keywords effectively.

1. Create a master list of your target keywords and phrases. These words must be related to your niche and website. You can use a thesaurus to get relevant keywords you might find useful. Besides the thesaurus, you may also make use of a keyword research tool which will be discussed in the next step.

2. Here are some keyword research tools that you can use- WordTracker, Keyword Discovery and other tools that can efficiently help you find and sort data. Some of these tools are free while others will require a fee. Let's say that you found a keyword that nobody uses, you have no reason to make use of this especially if you are completely sure that this won't change.

3. Make use of the search engines and query your target keywords. If in case these keywords are being used or supplied by websites that have high Page Rank, you might find it hard to compete using the same keywords. Otherwise, if you generate fewer results or results that are not specific to your target keywords, this is a good sign. You may be able to compete using these keywords.

4. Remember that you ultimate goal is not just to rank high in the search engines but to attract visitors who will react to your offers (i.e. click ads, buy products, avail of other benefits the site will offer). Using keywords that are not specific to the products or services that you offer is just a waste of effort and bandwidth. For example, if your market is laser printer and you ranked in the search engines using the keywords "printer and printing", you may attract visitors who are in the market for other types of printers. You don't want this scenario.

Targeting the right niche keywords or key phrases is the best strategy. Also, targeting keywords that are not competitive is also a must. Otherwise, all your efforts will be put to waste

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