Keyword Research Strategies - Tips to Find Profitable Keywords

Keyword research is an essential aspect to succeed in internet marketing

. No matter the system you are using to drive traffic to your site, you need to perform proper keyword research. It is the holy grail of all internet marketing. The strategies to use to perform it has been revealed below. The first step strategy for keyword research is to select a niche. After you must have selected the niche you want to exploit, the next step is to begin researching. You will mostly need a keyword research tool. Most people use google keyword suggestion tool. The truth of the matter is that you need not rely only on google keyword suggestion tool, keywords research tool like keyword elite or micro niche finder are also very important. Why? It is because you can discover untapped keywords using these keywords. They will give detailed results on any keyword you are analyzing like number of sites ranking for such keywords in their title, url, body, how competitive the keyword is, whether it will be able to rank on first page of google and the rest of others. When you must have selected a niche and gotten a keyword research tool, the next strategy is to begin researching. I will use acne to describe how to do proper keyword research. Let say the niche you want to exploit is about acne and the product you want to use to market it is an acne treatment cream. What you will have to do is to simply plug acne into the keyword research tool and click on the search button. The search tool will generate a list of acne keywords searched at search engines. Because you are promoting a product pertaining to a solution, you have to go for solution-providing keywords. Targeted keywords like acne cream, best acne cream, cheap acne cream, acne treatment cream etc should be selected by you. There is no need to select keywords like causes of acne, symptoms of acne, types of acne and the rest of other non-targeted keywords which do not provide a solution and may not get you potential buyers. When you must have gotten the solution-providing keywords, copy and paste them into a notepad. Select one of those keywords and plug it into the keyword research tool. This time you will see long tail keywords. Long tail keywords are easy to rank at google than short tail keywords. An example of short tail keywords is cure acne while an example of long tail keywords is cure acne naturally in one week. I believe you will agree with me that it will be difficult to rank for cure acne at google but the second keywords can be ranked for. With a tool like keyword elite or micro niche finder, it will be possible for you to discover long tail keywords which google keyword suggestion tool will not give you. A cool way to determine a keyword that will be easy to rank at google is to search it in quotes at google. If it returns below 100,000 results, then believe me when I tell you that it will be easy to rank at first page of google. This idea is also good for ppc. The reason is that you will not find more competitors for this keyword; this implies that you are likely to bid less money for this keyword than the short tail keyword. The secret of using long tail keyword for ppc is that people who search them are mostly potential buyers and not surfers.

Keyword Research Strategies - Tips to Find Profitable Keywords

By: Osita Modozie

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