Keyword Selection - How To Target The Perfect Keywords For Your Site
The well known internet marketer Jason Jell discusses keyword selection and the need
for doing some competitive analysis when deciding whether or not to go after a particular keyword. Read on as we mention some research tools you can utilise.
People talk about age of the domain name, the PR and we need to consider those sorts of factors and how they play a part in doing some analysis on keyword selection.
With some of those keywords that you target and then set up these pages, hopefully for the high conversion rates, some of the keywords you may not pay as much attention to. They are those hyper competitive niches or on the other end of the spectrum, things that people aren't looking at.
This is going to play for both things, being able to analyze the competition and see what factors make up good ranking. When you go looking for links and also when you're deciding whether or not you're going to go after something, you need to do some sort of competitive analysis. I know there are some good research tools in SEO Elite. There is also Keyword Elite 2.0. There is also a market research tool where you can look at the keyword selection competition. There are certain factors that make up good rankings and are therefore something we need to do analysis on.
One of the things I've done in the past was we did a membership site. We were providing products to people. We would provide AdSense sites to people. We would build out these little mini content sites and kick out sets of content sites to end users. One of the things I had to do a lot for that was new keyword generation.
For AdSense you would have very specific targets. I used Keyword Elite quite a bit when I did that. I used it more for the automation aspect than anything else. I would look for very specific end points to keep or ditch a term. I never looked at KEI. KEI has been outdated for quite a long time. I would use another measure to quickly keep or dump terms, like R/S ratio.
I would always look at R/S ratio as a first pass at a keyword. R/S ratio is, if you're not familiar with it, is the number of results versus the number of searches. So if you had a term that had a lot of results and not a lot of searches, it wouldn't really show up as a very good term.
It doesn't really tell you anything immediately about competition, but it does tell you something about market scale. For terms that had a lot of searches and not a lot of results, that would set up an alert up for me to say, maybe this is something I want to look into a little bit further. I would look at that.
There is another thing I would look at. This is something I picked up along the way that I think is a useful thing that people should monitor, which maybe they don't think about when they think about SEO. If you have a tool like Keyword Elite or another tool that generates data for keyword selection, look at competitive data to see how many clicks a term gets in AdWords.
AdWords is a different kind of animal. Even if you're not going in to AdWords, it takes a certain type of person to drive through and click those types of ads. You're working with a small subset of users. If you're dealing with people like us who've been in internet marketing, maybe we're a little bit more blind to AdWords, but there are a lot of users who aren't. So they'll click on ads. When I saw a term that say, had a lot of searches, not a lot of results, and I saw a lot of clicks in AdWords, that term tended to convert very well.
I would keep an eye on how often people would click on an ad in AdWords Keyword.
Elite would pull that data for me. When I'm scaling terms, I look for something that has a very high search to low results ratio and actually was registering quite a few clicks in Google AdWords. Those were my first pass checks before I even started looking at anything on the SEO side.
A detailed look at the competition is always advisable when deciding on the most appropriate keywords.
by: Jimmy Cox
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