Keywords Research First Step To Search Engine Optimize Your Website
What are Keywords?
What are Keywords?
Basically, keywords are certain words and phrases that highlight the relevancy of your content to search engines. When a person enters words to search websites in search engines like Google, the search engines look for content that matches those words. Now, if you have keywords that match the words entered by the users, your site will be on the top of the list in search engines.
When you are on the top of the chart, you will certainly get a lot of the traffic. It is obvious that more targeted traffic related to more sales. On the other hand, if you are there in pages after the first one, you can not expect visitors searching through many sites to reach to you. So, having the right keywords in the website content is extremely important to rank well in search engines.
How To Select The Right Keywords?
Now, if you are wondering how to pick up the right keywords for your site to rank well in search engines, here are some tips! The first thing that you have to do is to be precise about the goal of your website. You should know exactly what your website is dealing with and where you want to reach. A thorough understanding of your target audience is also very important to find out the right keywords.
Once you understand them well, you have to make a list of the words that you think that your potential customers will enter in the search engines to find out websites that are similar to your site. This is a perfect stage for you to be creative. But, that should not lead you to weird choices. You should be rather choosy to find out words that are interesting and at the same time, effective.
While selecting the keywords, you should not select the obvious ones. This is because they will be used by the most of the sites. Naturally, the competition will be tougher in those areas. However, if you choose uncommon and yet related keywords, you are likely to find yourself at an exclusive position as compared to other sites. Of course, this is a complicated task, but with due diligence and creativity you would manage to do it.
Tools like Wordtracker and Google Adwords keyword tool are very helpful in getting to the right keywords for your website.
How to Use the Right Keywords?
Distribution of the keywords is yet another crucial factor. If you are too enthusiastic about the keywords and use one after every single word, it will have adverse results. This will not only affect the natural flow of the writing; but also hamper your search engine optimization. Ideally, each of the web pages should contain site specific keywords and key phrases. However, the number of keywords should not be excessive. Many
search engine optimization experts consider an average of three keywords per page as optimum. However, this should be taken with a pinch of sort as no one actually knows how search engine algorithms work and how often they change.
Of course the body of the page is the most obvious place where you should use the keywords. However, the application should not be forced. That means that you have to ensure that the insertion of the keywords must make sense. Apart from the body of the content, the title and the Meta tags are other great places where you should insert the keywords.
Well, there are other places too, where you can add the keywords and this include the headlines, subheadings, subtitles, site logo, alt tags or images, and even within the links. Naturally, the search engine ranking goes up as you place the keywords effectively in more number of places-make sure however you do not overuse it.
Insertion of keywords in Meta tags is a must. Google does not use Meta tags for ranking purposes but many search engines do. Often people opine that Meta tags are difficult to handle. But, this is not true- all you have to do is to find out the HTML code and reach the beginning of the HTML document. There, you will get space for title, keywords and description. As far as the number of keywords is concerned, the Meta tag should include 3 to 8 top keywords. The words should never be repeated.
The title tag is another important place to place your keywords. Basically, this is the blue title that shows up in the top of the browser. Now, it should be constructed in such a way so as to include the top targeted key phrase.
Finally, you should keep an eye on the Meta description tag. This is the description that the user will see after the search engines find out the results of their searches. Naturally, this is the first impression that you will have on people looking for something you have to offer. Ideally it should not be more than 160 characters in length. The sentence should be rich and precise and convey what you offer.
To sum up proper insertion of the right keywords can boost the rank of your site in search engines and can boost up sales. Keyword research and implementation is the most important part of search engine optimization make sure you do it at least once a month.
by: shreya mehta
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