Keywords - The Foundation Of Internet Sales Success

Keywords are phrases that people enter in search engines like Google

, Yahoo and Bing to find information, services, businesses or products. It's how customers find us and buy. But, the Internet is a billion dollar industry and lots of businesses use various strategies to rank in the top 10 search results in these search engines. Statistics say that mostly people do not look beyond the first 20 search results. This data clearly shows how important it is to rank among the top 20 results or your business is not reaching your customers..

To find a pet shop in Los Angeles, we might type "pet shop in Los Angeles" in the search bar of a search engine. "Pet shop in Los Angeles" are keywords. The search engine will now crawl through millions of web sites and will bring up the most relevant results. The first 20 results are the ones to get the most business.

In order to get your web site ranked in the first 20 results, you need to perform a detailed keyword research. This research will help you find the most relevant keywords that people write to find the services you are providing. For example, if you own a "barber shop in San Jose, California," just type the keywords in quotation marks and you will see the relevant results and what other companies are advertising using these keywords.

Now pull up a web site that is in the first listing or two and study it for the keywords. When you view the page source, you will see the different keywords. They are all highly relevant and that is what most people type to find a barber shop. After studying the various keywords on the page source, you should then read the text on home page and see as to how the keywords are being used in the text.

Keyword density is a very important aspect, as search engines mark high density keyword inclusion, in the text, as spam and those web sites are not included in the search results. When you are going through the text, you will find various keywords and how they are used. Now you can include them in the written words on the page as well as in the keyword meta tags that you saw by viewing page source.

Once you have added these specific keywords to your web site, it will take some time till the search engines crawls and registers them. After that, every time a person types, "Barber shop in San Jose, California," your web site will be among the top results. The different keyword variations that can be used are "barbershop in San Jose," "San Jose barbershop," and other combinations.

Keyword research, analysis and inclusion in the web site is a professional's job. This all comes under the bigger umbrella of search engine optimization. If you think don't have the time or skills for keywords, it is best that you consult a professional.

by: Carl Davidson

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