Keywords - The Key to SEO that Unleashes Traffic Swam to Your Website

As of December 2009, the number of websites was 234 000 000 (two hundred and thirty four million)

Many of these, however, are not serving their purposes. It is one thing to design a website but it is another thing to make it serve its purpose. This article discuses the role of keywords in activating such websites which are hardly visited. Keywords are the most important items in Search Engine Optimization, a tool that increases website traffic.

Before we go deep into our discussion, let us find out what SEO (Search Engine Optimization} is.

SEO is the improvement process of site visibility. SEO makes websites easy to find on the web.

Why is this visibility important to website owners?

Firstly, let me mention that SEO does not only make home pages easily accessible, but also other web pages. This visibility or accessibility is a crucial issue to website owners in the sense that prospects should easily find their websites. When they do so, they could be easily and effortlessly converted into buyers of services or goods sold online. SEO is a steering rod to riches as one earns big profits. SEO attracts visitors to your site.

Let us go further and see clearly how SEO increases web traffic, improves conversions and promotes strong web presence.

One way you could increase web traffic is through writing of SEO friendly articles for syndication. This is done by searching for popular keywords whose search engines index. When keywords are found, they are spread carefully over the page content after every few hundred words. The heading should also carry a keyword or phrase..

Search engines crawl over the web and index these popular words we call Keywords. When one searches the web and uses these keywords the search engines will bring all web content carrying such words in a few sentences. The web link for the article from which the few sentences were extracted is also given. The visibility of the websites with such keywords are availed the researcher.

The researcher could click on the link provided and then arrive at a given website where he or she could buy a product or service. When this happens the conversion rate is increased

When searching for keywords it is important to include key phrases derived from keywords. Primary and secondary keywords must be used to put SEO to effective optimum use.

Are there some keyword tools one could use when searching for popular keywords of high value?

Yes, there are many of them. These keyword tools could provide information like number of searches made on a particular word over a specified period. Among popular keyword tools are Google Keyword tools, Wordstream and Wordtracker.

There are over two hundred million websites on the web. Some of these websites are not serving the purpose they were designed for. The reason is that their visibility levels are too low to attract enough prospects. To promote conversion rate raising, strong web presence and increase web traffic, get SEO friendly articles. Many internet users are hobbyists. If you are serious about making money on internet, look for SEO friendly articles

Keywords - The Key to SEO that Unleashes Traffic Swam to Your Website

By: John Lisimba

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