Keywords, keywords everywhere

Keywords, keywords everywhere

Keywords, keywords everywhere

Keywords are the cornerstone of search engine optimization. The research of keywords is generally the thing that comes first during an optimization campaign, although there is something that comes before even that. Before your SEO plan can be developed, you need to know where you're going to have to put in the hard work.

There are a large number of places you should look at to see if you can use keywords more effectively. If your site is like most pre-optimised websites, there will be plenty of places without keywords that never occurred to you. Often, there are places where keywords naturally occur, but they aren't part of a bigger scheme. The optimisation process presents an opportunity to refine and focus your strategy.

One of the first spots to look is your title tag, which will also usually appear in the SERPs as your link hypertext. This is the first spot to look because it's one of the first spots the search engines look. You can discuss title tags and other keyword spots with us at SEO Consult Australia. In the body of your text is an obvious place for keywords, but many companies ignore the need for keywords in headings. It's important not only to put keywords in your headings, but to signify their placement by putting them into the header tags.

Other places for your keywords include your domain name and all of your page URLs, ALT tags, image titles and surrounding text, in navigation and in bolded and otherwise highlighted text. All of these places are areas your search engine optimisation consultant is going to look when performing your initial analysis.

Keywords are fairly easy to slip into most of the above areas, so if they haven't naturally congregated there, don't worry. This is just more room for your optimisation plan to work in.

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