Kia Sorento Indianapolis Drivers Find Themselves Influenced By Familiar "hamstars"

Marketing and advertising are crucial parts of surviving in the auto industry

. You have to find a way to appeal to your target audience in a unique way. You have to connect with the people that will drive your car. And you have to be refreshing about it, something Indianapolis Kia Sorento dealers know a little something about. In fact, Kia is forging forward in somewhat familiar territory, blazing a path with the reemergence of the brands This or That campaign for the 2010 Kia Soul, a campaign that won multiple awards. This or That features the lovable hamsters created for past advertising campaigns set to an urban, hip hop soundtrack and setting. Indianapolis used car dealers are already excited to see the campaign back in full swing.

The new commercial will feature those same lovable hamsters set to the classic hip hop track The Choice is Yours, performed by 90s rap group Black Sheep. Indianapolis Kia Sorento drivers know the campaign well and plan on looking for it on channels like Nickelodeon, Comedy Central, Fuse, Spike, MTV and more. The brand, which has gained some serious notoriety over the past few years, will take it one step further by creating some seriously hilarious apparel for sale. Hamstar-branded clothing will soon be available for purchase online. Indianapolis used car drivers should look into the possibilities that the hip new Soul can offer them, regardless of their feelings on hamsters.

"Given the success and popularity of the hamsters in the initial Soul launch with a spot that won Nielsens Automotive Ad of the Year, it made sense to bring them back for a new campaign," said Michael Sprague, vice president, marketing of KMA. "We know the Soul target audience is digitally savvy and that they viewed the first commercial multiple times online, so the newest experience is rich with details in the hamster world and integrated Soul content for them to discover during repeat viewings."

You can tell that this unique advertising is aimed at the young, the Souls target market. But Kia doesnt like to pigeonhole its vehicles; the press release on the new campaign you might see at Indianapolis Kia Sorento dealers over the next few months mentions the young at heart, a good category to cover. It will certainly extend the market that the Soul is poised to reach. This is probably a good indicator of why the Kia has been selling so well at both new and used Indianapolis car dealers around the area. In fact, Kia has sold so well that it actually had a record year last year while the rest of the industrys top brands crumbled under the economic pressure of the recession. The potential for Kia to really ramp up its game and take the reigns on the industry is definitely there, so the Korean manufacturer is poised and waiting to capture that potential. For me, Im just glad that I can enjoy an award winning car at half the cost of some of the other cars on the market.

by: Neil Betton

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