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Know The Characteristics Of A Good Telemarketing Firm

The economy in the United Kingdom ranks sixth in the world's largest national economy

. This is owing to the ever upward slope of the different sectors in the country. They include the agriculture, construction, production and service industries. To add the delight, UK gets the fourth spot in the World Bank's Ease of Doing Business Index, proving that it has better laws in conducting businesses and does have stronger protections of property rights. After the worst recession which plagued the nation in 2008, Britons manage to elevate the economy more than the expectations, surprising other super powers in America and Europe.

One of the good things that twenty-first century shared with Britain's ever booming economy is outsourcing. Lead generation services are made by third party service providers, most likely offshore telemarketing firms. Outsourcing did not just prove to be cheaper than an in-house contact centre, but also downright effective both in targeting high quality sales leads and making qualified appointments. Through this, some British companies improve their sales performance during the period of partnership.

However, there is a catch, not all call centres are performing well as expected. Some third party service providers delivers sales lead with poor quality or make appointments which are uncertain. In this case, it is then a must to exercise due care and professional skepticism in choosing a partner. To guide you on how to select the right telemarketing service provider, here are the characteristics that ought to be present in a good call centre:

Business goals are the epicenter of the operations. It is very important that a call centre operates to achieve not just their goals but also your company's objectives.


Skilled cold-callers and appointment setters. Call centre representatives should be geared with skills in sales, marketing, verbal communications and interpersonal. Furthermore, all must be technology-savvy and computer literates.

Professional telemarketers are empowered and have high morale. Productivity is best attained when employees have been trusted with a responsibility. On the other hand, exemplary conduct drives workers to do their job as expected or even exceeding standards.

Flexible. Good telemarketing firms easily handle changes in the business as well as with the plans and decisions of their clients. High degree of flexibility which permits them to adapt to the changing business environment assists firms to cope up with the effects of such transitions.

Technological advancements. The soul of a call center is its telemarketers while the body refers to technology. Thus, it is of great importance that installed technology is up-to-date and allows convenience, ease, speed and accuracy in communications and gathering of information. A good call centers possesses an arsenal of technological weapons like predictive dialing, interactive voice response (IVR), Voice over Internet Protocol (VoIP), computer-telephony integration, automatic number identification (ANI), help-desk and knowledge management software.


Continuous improvements. An effective telemarketing is open for growth and find ways to enhance existing strategies and operations.

Always productive. Productivity has both efficiency and effectiveness. Thus, a productive telemarketing service provider wastes no resources while attaining goals. Less than that, it is deemed unproductive.

Good reputation and track record. What do previous clients say about their partner? Does a call centre reaps honorary awards and other accomplishments? Or is it fraudulent or unsuccessful? The goodwill of a telemarketing firm reflects in their clientele. Aside from that the opinions of prospects and sales leads also show the reputation that a call centre has.

by: Oliver Scott
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