When you're performing the off-page work that's necessary to support your site's optimisation plan
, there's one burning question likely to be at the forefront of your mind: Is your off-page SEO plan likely to be effective? With all of the hard work you have to put into off page optimisation, this is a vital question. It's one that you can only answer if you have done the right preparation.
A lot of companies look for inbound links in a fairly random fashion. Link building is so difficult that most sites are tempted to take any link they can get. This is exactly the wrong way to go about your offpage optimisation. Offpage SEO requires consideration of the right questions.
1. Who is your target audience? Every link you get into your site may help your SEO plan a little, but spending time on all these links may be a waste of resources. You need to choose your targets carefully, fitting them to the appropriate keywords. It's important to look for links for a number of your pages, rather than concentrating on your home page.
2. Who are the likely suspects in your field? Another mistake companies make is in wasting time on building relationships with sites that are simply out of their reach. It's vital to know exactly who you can approach in your field. Your SEO analysis should help in defining optimal targets for your offpage SEO campaign. Talk to us at SEO Consult about your offpage SEO.
3. How are your current links performing? Existing links are one asset that is often overlooked in off page optimisation. Check your current links to see if they lead to the most appropriate pages. There's a significant chance that they could be performing better, or that their landing pages could be tweaked to fit their audiences better.