Know Your Customer To Get More Sales

Advertisers can pique customers' interest, but many businesses are losing sales by

not providing quick, easy and customer-friendly ways to respond to the ads.

Everyone leads a busy life, and a successful advertising campaign will provide quick and easy ways for customers to act on their interst in an ad. Not everyone can drop what they are doing and take the time to call a free call number or log on to the internet. If customers don't have an easy way to get more information on the product, the business might lose that sale.

Advertisers need to focus on telling customers specifically what they want them to do and then make it easy for people to take that step. Advertisers need to put themselves in the prospect's shoes.

Telling a customer to call a number, or go to a website assumes that the customer will remember the long number or address, and it assumes that they have the 5-10 minutes to do this. Customers could be anywhere when they see this ad, or they simply don't have the time.

Mobile marketing provides a short word and number, much easier to remember than a long freecall number or web address. By utlilising the easier step of a mobile marketing response, the prospective client can be sent further information to follow up on in their own time, or be called later. This interaction is a captured lead for the advertiser to follow up on. It takes seconds to do, provides a text back with the advertiser's contact information, or a next step for the client to take. All done immediately and 24/7.

Mobile marketing provides an opportunity to show a company has good customer relations, and provides efficient service before a customer is even aware they want to be a customer. By providing an easy way to interact with the company through mobile marketing, a business shows it is thinking about what is easiest for the customer.

by: Angela Mabey.

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