Knowledgeable Graphic Designers Expand Into The Electronic Media Market.

The definition of graphic design is growing as new technologies generate

. Specialized graphic designers solve visual communication difficulties or issues. Adept in design, drawing, color, typography, production, and rendering methods, off-set printing, as well as commonly used software in the graphic design market such as Photoshop, Illustrator, and InDesign are necessary. With the development in new media, an understanding about photography, and time-based and interactive media including film, video, and computer multimedia also are of great importance to keep abreast of technology. Although graphic designers find solutions primarily for print, advertisements, annual reports, packaging, business stationery, brochures, flyers, catalogues, logos, and just about anything you can think of to help businesses stand out, their "look" is also used in electronic media sources such as video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and web-based content.

Discerning the social and cultural trends of a target audience helps graphic artists efficiently generate visual solutions. Designers need to realize the communications issue, then gather and study information related to the issue, and finally create various approaches to solve the challenge. Powerful graphic design is perceived as understandable, pertinent, and useful. We see graphic design constantly in our daily lives in magazines, newspapers, and books, in hand made work, painted on canvas, expressed through photography, or in pure text. The impact of graphic artists and their work has been around for a long time.

While in art school, students take graphic design courses focusing on both print design and multimedia design. It is most advantageous to to be introduced to both areas, as many designers get work doing web sites. If artists want to remain competitive, graphic / web designers ought to stay current with the latest software and computer technologies. In the constantly evolving field of graphic design, there are website designers who also are graphic designers and vice versa. Alternatively, there are other artists who have decided to specialize only in print related graphic design or only in web site design and its development with a focus on the technical side of web site development.

Its fascinating to note that even today many people affiliate graphic artists only with the printed mediums. But the times are changing. Even though website designers can not exist without the web, and graphic designers do not need the web to practice their profession, there are numerous artists involved in the visual creation of websites. Within just the commercial art discipline there are discussions among artists about the differences between graphic designers and web designers. Many think that website design is a sub category of graphic design.

Nevertheless, website designers have to take into consideration content design and usability, user experience, and other functional factors which all relate to the specific qualities of the Web medium. Website designers need extra qualities beyond those of typical graphic artists, whereas the standard graphic designer continues to find answers to communication problems by choosing color, font, and images. The traditional graphics job may call for branding such as logo design that showcase a particular idea or identity to be used in a organizations advertising and other marketing strategies, or almost anything you can imagine of to aid a organization stand out, or it may require creating posters, books, brochures, signs, or remarkable images in the digital media.

Smart graphic artists do become experienced about the necessities for elegant web design while working closely with the web developers, who will turn their visual web designs into the coding that allows them to be displayed on the Internet. For the artists who also welcome the technical side of web site creation, they may find themselves either exchanging their graphic artists role for website designer hats or just wear them simultaneously!

by:Holly Madison

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