Korean Manufacturers Samsung, Lg Infighting Battle For Playing The China Market

Ago, that South Korea LG And Guangdong signed a latest generation TFT-LCD panel project

cooperation agreement, and in Guangzhou Science City to build a production eighth

LCD panel The factory, another South Korean LCD panel maker Samsung will quickly invest 3.2 billion U.S. dollars in China to establish an eight-generation LCD panel line news. Than expected commissioning of the project is the fourth quarter of 2011, earlier than the LG's 2012 production plan.

LG followed Samsung's investment in the mainland

panel market Samsung and LG is the world's ranked first, second LCD panel suppliers, the production share of global large-size LCD panel supply about half the market. While both the world's "high-end LCD panels," product "only" supplier?? Japan

Sharp Panasonic is not the external supply of panels, while Taiwan-based panel is considered slightly lower than the overall quality level of Korean series products. Analysis, both competing in the domestic launch of the "Eight on behalf of the line" investment scheme undoubtedly has a "competitive strategy" targeted.

Samsung LCD panels in China, announced the news of the project, had not been officially released to the media prior to the Korea Exchange (KoreaExchange) to submit the relevant "necessary public listed company data and information on major issues." Meanwhile, according to Samsung's position that the investment plan is not included in the original plan within three weeks, but "the amended plan" part.

Since entering in 2009, domestic TV Market by global financial crisis, the traditional CRT appears to accelerate the slowdown in exports. CRT TVs to flat over the product significantly faster. Skyworth famous TV companies that the domestic TV market within the next three years to complete flat products from traditional products to the transformation?? Which is better than the original expected time for a full two years ahead of schedule. Accelerate the transition to flat panel TV industry, the fact that the domestic color TV industry to be required upstream resources in the core layout of the LCD panels to accelerate.

This spring, the state Electronic Information Industry Promotion Planning introduced, a clear transition to color TV and LCD panel to the main line of the core components of a new type of display devices as an important direction of investment, to open the domestic LCD panel construction of the climax. In addition to Samsung, LG, Sharp, mainland

BOE , IVO and other business operations of large-size LCD panel projects are practical progress has been made. In this context, the traditional giants such as Samsung, LG to accelerate access to the domestic market has become inevitable.

Fight the world's largest TV market

The domestic 09 LCD TV Will reach 23 million units sold for more than 70% growth rate, is the financial crisis the global TV market, the single fastest growing segments. According to analysis, three years after the domestic sales of LCD TVs will reach 35 million units of the scale. Then the domestic color TV market will more than Europe and North America, to become the world's largest TV consumer market.

08 LCD TV on domestic production are close to 50 million units of the scale. 2009 financial crisis, domestic CRT color TV exports rate reached 6 percent decline in the public, while keeping the LCD TV exports about one-third of the market growth. According to statistics, by the growth of the domestic TV industry, the future of the domestic flat-panel TVs do not want to be able to break 100 million units produced, accounting for more than half of global capacity, to become the world's largest LCD TV manufacturing base.

09 during the financial crisis, domestic color TV market

Bringing home appliances And still new ones two policies with the support of the development of rapid access to a better, more global TV market, the LCD panel market, the recovery engine. At the end of 2008, early 2009, the global liquid crystal panel industry most affected by the financial crisis period, the official China market demand and favorable policy-driven great as the Chi Mei panel makers such as Taiwan, Department of "straw." It is reported that the mainland market, Chi Mei LCD panel shipment has been occupied 40% of the market.

Regardless of the domestic color TV market

their market capacity, or its position in the global TV industry, can be called "boss."

Korean Manufacturers Samsung, Lg Infighting Battle For Playing The China Market

By: frbiz2@163.com

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