Kotler Marketing Annual Conference Opened Jiemi Four Trends
Strategic Marketing Annual Conference and the First Chinese People's University of
Strategic Marketing Forum "in Beijing, Renmin University of China held lecture hall, More than 400 Chinese entrepreneurs and marketing executives eager to be.
Known as "modern marketing," the father of Philip. Kotler (Dr.PhilipKotler) in the past decade have repeatedly warned the Chinese: "Chinese companies need more ado, develop their own marketing capabilities, the only with this, Chinese companies can grow in the market, even Dances With Wolves. "with" World Marketing combat master "known as Milton? Dr. Kotler has 8 years ago in China in the running persuaded:" China Not only do the world's production workshop, marketing workshops to be done in the world. "Kotler brothers have more than once warm and insights of Chinese enterprises and China's marketing people.
Opened in Beijing "2008 Kotler (China) annual strategic marketing", the far-flung Philip. Kotler also sent a speech, he said: We are living in a crisis and opportunity period full of contradictions, every company needs new facts on the new thinking: energy and food costs rising, the collapse of the financial system and in many countries, the spread of the outbreak of terrorist activities, such as terrorist attacks in Mumbai, We seem to be entering a turbulent era.
In the hair to the speech, Philip. Kotler believes that every company have their own turbulent era in the management and marketing decisions. Philip. Kotler sent in for the annual speech made in the marketing of four major trends: First, consumers have more information than ever before, they are encouraging, through networking and social activities, they can search almost all of any product, service, or company information; second, consumers increasingly prepared to buy and trust a well-known store's own brand, while prices of these commodities than those in the big brand advertising; Third, the competitors can quickly copy any new products or services, thus, reducing the return on investment innovator, today, competitive advantage of a shorter life; fourth, the Internet and social networking has created a fundamental new media and information sources, while creating direct customer sales methods.
During the years, has extensive consulting experience in more than 30 years and more than 300 "Fortune 500" companies to provide consulting services to the "World Marketing combat master" Milton. Kotler also went to the site, for Chinese enterprises doing "Using marketing to promote domestic demand," the keynote speech. The annual meeting of the Joint Advisory Group Kotler Renmin University of China, China Marketing Research Center (CMC) and other state institutions jointly.
On Kotler Consulting Group (KMG)
Kotler Consulting Group (KotlerMarketingGroup) is the largest, most extensive services, specializing in marketing / sales, a global leading consulting company. Headquartered in Washington, in the United Kingdom, Sweden, Canada, Australia, Korea, France, Bahrain, China, with offices in 28 countries, and in Chicago with "Key Account Management Research Center" and "Kotler University (KotlerUniversity) ". 1981, known as the "father of modern marketing," Philip. Kotler (Dr.PhilipKotler) and their brother - Shi Zhanpai Marketer Milton. Kotler (Dr.MiltonKotler) common in the United States, Washington Kotler Consulting Group was established, many companies began to provide marketing consulting services. The company's philosophy from Philip. Kotler. The past 30 years, the company has served customers throughout the Americas, Europe and Asia, including more than 300 "Fortune 500" companies. Group is committed to growing the business, government, non-profit organizations to provide international marketing solutions, its excellent consultants / lecturers team to help customers create a business miracle after another. So far, Kotler Consulting Group has been in dozens of cities in China, government agencies, state-level industrial development zones to provide the industrial development strategy, strategic marketing management, international investment strategies and other consulting services as well as from dozens of industries nearly 500 Chinese companies provide corporate strategy, marketing strategy and performance enhancing consulting / training services.
by: stefasuan
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